SOURCE: Universal Lubricants

Universal Lubricants

February 10, 2011 18:24 ET

Universal Lubricants Expands to Meet Growing Demand for Cleaner, Greener Re-Refined Oil

Announces New Branded Motor Oil, New Hires and Promotions; Wichita Re-Refinery Reaches Full Capacity

WICHITA, KS--(Marketwire - February 10, 2011) - One of the country's oldest lubricant manufacturing and distribution companies, Wichita's Universal Lubricants (UL) established in 1929, is poised for double-digit growth for the foreseeable future thanks to a technologically advanced and highly capable re-refinery, and efficiencies gained through its environmentally-friendly closed-loop process.

To meet demand for green lubricants that can technically reside alongside conventional and high mileage oil, the company has announced a number of promotions and new employee hires, and has launched its own proprietary brand of competitively-priced and environmentally-friendly motor oils under the ECO ULTRA® brand that meet or exceed the American Petroleum Institute (API) standards and warranty requirements for new automobiles.

Universal Lubricants, which distributes both branded and proprietary lubricating oil, is also one of the nation's largest collectors of used oil per year. It is committed to a closed-loop process whereby used oil is collected, then re-refined, creating high quality base oil, which is then blended with state-of-the-art additives to produce API licensed and/or industry approved motor oils, automatic transmission fluids, hydraulic oils and industrial lubricants. These products are then made available to customers -- both business and consumer end users -- who can then demonstrate their commitment to environmentally sustainable practices through the use of these top quality recycled oils.

To effectively service the growth in re-refining, Universal, with approximately 380 employees located at 28 facilities in 14 states, opened a re-refinery plant in Wichita in August 2009. The refinery relies upon post-consumer oil rather than imported crude oil to create new motor oil with the same or better performance characteristics as conventional motor oil. One of only four facilities of its kind in the U.S., the facility reached full-load sustained output in fall 2010. It uses 89% less energy and reduces greenhouse gas emissions by 36% in the production of its recycled lubricants versus similar products produced through traditional oil refineries.

New ECO ULTRA® Re-refined Oil
To capitalize on the growing consumer desire to go "green," Universal recently introduced ECO ULTRA® (ecoultraoil.com), its new environmentally-friendly passenger car/light truck motor oil, into retail DIY and DIFM channels. Expanding distribution at retail is seen as the single biggest opportunity for Universal over the next three years, according to company CEO John Q. Wesley.

"The time is right for re-refined motor oil which we anticipate will grow to become 15 percent of the lubrication market, versus just one percent today. As the consumer becomes more aware of the quality, performance and sustainability of ECO ULTRA®, we'll be prepared to meet their needs with an exceptional lubricant that also reduces reliance on foreign crude oil," said Wesley.

Promotions and New Hires to Meet Demand
The company has initiated another important step to strategically manage the increased demand for its re-refined oil. Universal's John Q. Wesley announced three promotions: four-year company veteran Randall Wilson, CFO, has accepted the position of Senior Vice President and CFO; 29-year employee Gene Bowden, Plant Operations Manager, has accepted the position of Vice President of Operations; and 25-year veteran Rick Palmore, Director of Sales & Marketing, becomes Vice President of Wholesale and Heavy Duty/Commercial Sales.

Wesley also announced two appointments to his senior management staff: Edward Genovese has accepted the position of Senior Vice President of Environmental Services. He joins Universal with 20 years' experience in environmental service businesses, most recently as Senior Vice President/General Manager of the South Division of Safety-Kleen.

Peter Fox joins Universal as Vice President of Marketing and Retail Sales with over 25 years' experience in consumer packaged goods companies, most recently as Vice President of Category Management and Business Development for The Coleman Company, Inc. 

Editor's note: Images available upon request

About Universal Lubricants

Established in 1929 in Wichita, Kansas, Universal Lubricants is one of the oldest lubricant manufacturing and marketing companies in the United States. The company is a leader in the used oil collection and new oil distribution industries, with approximately 380 employees located at 28 facilities in 14 states. With the construction of the re-refinery, the company connects these two main lines of business, developing a unique, efficient business model for today's energy-constrained environment. For more information, please visit UniversalLubes.com

Universal Lubricants, LLC is located at 2824 N. Ohio, Wichita, KS 67219; (316) 832-0151. 

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Contact Information

  • Peter Fox
    Universal Lubricants
    (316) 832-3663
    Email Contact

    Jeff Blumenfeld
    Blumenfeld and Assoc. PR
    (203) 655-1600
    Email Contact