WICHITA, KS--(Marketwired - Nov 14, 2013) - Shhh...your motor oil is talking to you. It wants you to join the more than 2.1 million people who plan to participate in America Recycles Day, sponsored by Keep America Beautiful, on Nov. 15. Universal Lubricants®, a leader in sustainable energy solutions, is adopting this year's campaign theme, "I Want to Be Recycled," to help raise awareness of the importance of recycling motor oil to benefit both the environment and the economy.
"Environmentally conscious drivers can help keep America beautiful by recycling their used motor oil and choosing to use a motor oil made from clean, purified, environmentally friendly base oil in their cars," said Jan Horsfall, Universal Lubricants CEO. "Whether they do it themselves or visit one of the thousands of responsible lube shops and auto service centers across the country that collect and recycle used oil and oil filters, Americans need to make oil recycling a habit."
The U.S. Environmental Protection Agency reports that two hundred million gallons of used oil are improperly disposed of each year.
Universal Lubricants' infinitely repeatable closed loop cycle has placed the company at the forefront of today's Zero Waste Movement by turning a previously non-renewable resource, used motor oil, into a renewable one through its re-refining process. The process is a self-contained system for collecting used oil, then re-refining, blending, servicing and distributing it as clean, high performance lubricants.
Among environmentally minded consumers, Universal Lubricants' Eco Ultra® Synthetic Blend Motor Oil, made from EcoClear™ re-refined base oil, has become a poster child for environmental stewardship because:
- The re-refining process requires 89 percent less energy than refining from virgin crude
- Products made from re-refined base oil release 65 percent fewer harmful emissions into the air
- Reclaiming used oil eliminates the ground water pollution that results from improper disposal; one gallon of improperly disposed motor oil can contaminate one million gallons of ground water.
"The overall recycling rate in America now stands at 34.7 percent but only 10-15 percent of the 1.3 billion gallons of oil used in the U.S. each year is repurposed," Horsfall said. "We want to raise public awareness of the role sustainable motor oil has in protecting the environment and reducing our nation's dependency on foreign oil."
The company's state-of-the-art re-refinery in Wichita, Kansas collects more than 40 million gallons of used oil from customers each year. Using a sophisticated hydrotreating process, Universal Lubricants' operators remove the old additives and impurities in the used oil to produce clean, API compliant Group II EcoClear™ base oil, which is then blended with high performance additives to produce the company's Eco Ultra® line of high-quality lubricants.
"Shout it out and spread the word," said Horsfall. "Recycling used motor oil is an easy thing each of us can do to help keep America beautiful."
For more information about Universal Lubricants' closed loop process and Eco Ultra products, please visit www.ecoultraoil.com.
About Universal Lubricants®
Founded in 1929, Universal Lubricants is a driving force in used oil collection, base oil refining and distribution. Through its closed loop process, the company collects, re-refines, blends and re-distributes its own engine oils and lubricants -- never losing guardianship within the chain -- to ensure that every quart is of the highest quality for optimal performance. Universal Lubricants operates 32 facilities nationally, including one of the world's most technologically advanced re-refineries in Wichita, Kansas. A leader in research and development, Universal Lubricants is a Pegasus Capital Advisors portfolio company and employs more than 390 workers. For more information visit www.universallubes.com.