WICHITA, KS--(Marketwire - Mar 19, 2013) - Universal Lubricants®, manufacturer and distributor of the Eco Ultra® line of high performance lubricants, today announced the appointment of two sales leaders to service the company's rapidly expanding network of national accounts.
Mike Melaragno was named Universal Lubricants' Director of National Accounts East and Cathy Smith will serve as Director of National Accounts West. Together they will be responsible for providing customer support, sales planning and sales management for the company's full line of automotive and industrial lubricants in the U.S. and Canada.
"These new national accounts positions signal an important expansion in focus for Universal Lubricants," said Rick Palmore, the company's vice president of sales. "We have been building our national network of wholesale distributors, installers and fleets throughout North America for the past several years and witnessed the growing demand for our high performance, sustainable products.
"Our Closed Loop Process, in which we collect used oil, re-refine, blend and redistribute our own motor and engine oils in an infinitely repeatable cycle, puts us at the forefront of the sustainability movement. Mike and Cathy will be national ambassadors for that process, educating and guiding organizations to help them take simple, clear steps to satisfy both government-mandated guidelines and corporate goals toward social responsibility and environmental impact," Palmore added.
In a re-refined base stocks market that is predicted to grow at a compound annual growth rate of 23 percent over the next five years*, Melaragno and Smith's chief responsibility will be to capture a larger part of that market for Universal Lubricants products and services. Together they will oversee both business-to-business and business-to-consumer accounts serving fleets, installers, wholesale distributors and OEMs with locations across North America. In addition to selling, they will maintain, develop and train Universal Lubricants' national customers.
A successful executive and veteran of industrial, fleet and heavy duty lubricant sales, Melaragno is based in St. Louis, Missouri and will be responsible for developing new business from the East Coast to the Midwest.
Smith brings a broad range of experience to her new post including automotive, heavy duty, mining, construction and fleet sales. Based in the Denver, Colorado area, she will be responsible for developing and serving customers primarily from the Midwest to the West Coast.
Universal Lubricants operates a network of 36 locations offering high-quality lubricants, new oil delivery, used oil recovery services, and comprehensive industrial and environmental services throughout North America. The company's premium, full-specification lubricants are created from high-quality re-refined base stock and blended with premium performance additives. In addition to the ECO ULTRA® (http://www.ecoultraoil.com/) line, the company's proprietary brands include Dyna-Plex 21C® heavy-duty oils and Universal's signature line of lubricants. These products are engineered and manufactured specifically for all areas of industry.
For more information, to order or to contact Melaragno or Smith, please visit ecoultraoil.com or call 1.800.444.OILS.
About Universal Lubricants®
Founded in 1929, Universal Lubricants is a driving force in used oil collection, base oil refining and distribution. Through its Closed Loop Process, the company collects, re-refines, blends and re-distributes its own engine oils and lubricants -- never losing guardianship within the chain -- to ensure that every quart is of the highest quality for optimal performance. Universal Lubricants operates 36 facilities nationally, including one of the world's most technologically advanced re-refineries in Wichita, Kansas. A leader in research and development, Universal Lubricants is a Pegasus Capital Advisors portfolio company and employs more than 465 workers. For more information visit www.universallubes.com.
*Used Oils and Re-refined Lubricants: U.S. Market Analysis and Opportunities report by global consulting and research firm Kline & Company (March 2013)