Student Life Network

Student Life Network

December 05, 2012 07:00 ET

Universal Music Canada Joins Search for Canada's Luckiest Student

Social media-driven campaign by Student Life Network reports 150,000 active students and 4,000,000 earned entries and continues to attract sponsorship from premier Canadian brands

TORONTO, ONTARIO--(Marketwire - Dec. 5, 2012) - Student Life Network, creators of Canada's Luckiest Student contest, announces a new partnership with Universal Music Canada that sees Canada's leading music company adding exciting and exclusive prizing to the contest. The contest now has over 150,000 participants thanks in part to partnerships with popular corporations and brands as well as a rock-solid contest architecture that is still very innovative in the world of social media.

As part of its sponsorship, Universal Music Canada is giving students a chance to win a meet and greet with Taylor Swift on June 29 in Vancouver. Universal Music Canada joins leading brands like presenting sponsor CIBC and others including, Dell, itravel2000 and Mexx as a sponsor of Canada's Luckiest Student. Total prizing offered through the contest, to date, is evaluated at $36,000 with new prizing expected regularly until the contest ends on June 15, 2013.

"Students appreciate the value of experiences, of defining moments that create memories and joy, especially among larger groups and communities," said Kristen Burke, Sr. Director, Brand and Strategy at Universal Music Canada. "That is what Universal is about and this contest truly reflects this philosophy. The traction that this campaign has received is stellar. We're excited to join the search for Canada's Luckiest Student and to have the opportunity to engage students in a very powerful way."

With an average of 15,000 new students joining the contest each week, the company expects to exceed its goal of 400,000 entries by June. Since the soft launch of Canada's Luckiest Student in September, more than 150,000 students have enrolled; its Facebook 'likes' now top 70,000 and Twitter follows are at more than 66,000.

"The contest continues to grow each day and the feedback is overwhelmingly positive," said T.J. Donnelly, president and CEO of the Toronto-based Student Life Network. "We're excited to be adding Universal Music Canada to our list of sponsors and believe that they are bringing some great prizing that students will enjoy."

To take part in Canada's Luckiest Student, participants receive multiple entries based on easy actions, like enrolling, opting-in for new prizing and sharing information on the contest with friends. Not only does the contest reward a single person, but it also rewards networks of people with each participant required to choose classmates, friends and even their school as partners with whom they would like to share collaborative prizing.

Canada's Luckiest Student ends June 15, 2013 with new partners and prizing being added regularly. The contest is open to a total pool of 4 million high school and post-secondary students in Canada.

To find out more about the contest, visit:

Website -

Facebook -

Twitter - #luckieststudent

About Student Life Network

Founded in 2009, Student Life Network is a Toronto-based youth marketing company that connects North America's top brands with millions of students in fun, meaningful ways. The company builds websites, contests and experiences that provide value to all, especially the students that participate. To learn more about Student Life Network, visit

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