SOURCE: MediaSpike

MediaSpike

October 22, 2014 09:30 ET

Universal Pictures' Ouija Brings Halloween Spirit to Popular Mobile App PicCollage

Elements From Upcoming Supernatural Thriller Integrated into PicCollage by MediaSpike, Increasing Awareness and Driving Trailer Views for October 24 Film Release

LOS ANGELES, CA and MOUNTAIN VIEW, CA--(Marketwired - Oct 22, 2014) - Just in time for Halloween, Universal Pictures' Ouija is bringing some spooky fun to the popular mobile app PicCollage to promote the upcoming supernatural thriller, it was announced today. MediaSpike, a native brand mobile advertising company, has partnered with PicCollage to bring Ouija into the app's core user experience, the making and sharing of photo collages.

MediaSpike's unique platform for native integration into mobile apps and games has allowed for the design and dynamic deployment of a sponsored, Ouija-themed sticker pack and a featured apparitions collage competition. The campaign is designed to increase awareness and drive trailer views and engagement with core elements of the supernatural thriller.

"Universal Pictures, once again, is proving itself to be one of the most innovative marketers in the entertainment industry," said John McCrea, chief marketing officer of MediaSpike. "We are honored to work with the studio and its agency partner Maxus Global on this native, mobile integration, which delivers a more effective way to reach consumers than traditional ads."

The Ouija campaign in PicCollage runs through October 31. To obtain images from the campaign, visit http://www.mediaspike.com/about/press/ouija. To experience the integration directly, download PicCollage at http://pic-collage.com/.

About Ouija
In Ouija, a group of friends must confront their most terrifying fears when they awaken the dark powers of an ancient spirit board. Stiles White directs the supernatural thriller that is produced by Platinum Dunes partners Michael Bay, Andrew Form and Brad Fuller (The Purge, The Texas Chainsaw Massacre, Friday the 13th) alongside Blumhouse Productions' Jason Blum (Paranormal Activity, Insidious and The Purge series), Bennett Schneir (Battleship) and Hasbro. Juliet Snowden and Stiles White wrote the script for Ouija, and Universal distributes the film worldwide. www.ouijamovie.com

About PicCollage
With over 70 million downloads, PicCollage is a top mobile photo app and social community where users create, share and respond visually! Top brands such as Interscope Records and Universal Pictures work with PicCollage to engage with their millions of users who combine their branded content with photos, videos and text to create collages that help promote the brand organically. The company (Cardinal Blue Software) is headquartered in San Francisco, and is backed by Floodgate, Freestyle, Quest and 500 Startups. Find PicCollage in the top 10 charts of the photo category on iOS and Android: http://piccollage.com

About MediaSpike
MediaSpike is a gaming-focused native brand mobile advertising company, created and led by gaming pioneers. The company's emotional branding platform dynamically places brands into the actual gameplay of mobile and social games with a collective reach of over 200 million people in a way that taps the strong positive emotions inherent to the medium. For more information, visit www.mediaspike.com or follow us on Twitter @mediaspike.

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