SOURCE: Universal Sports Network

Universal Sports Network

July 22, 2014 09:00 ET

Universal Sports Network and IAAF Extend Media Rights Partnership in the USA Through 2019

Network Serves as Multiplatform Home for IAAF World Championships, Beijing 2015, and Additional IAAF World Athletics Series Track & Field Events

LOS ANGELES, CA--(Marketwired - July 22, 2014) - Universal Sports Network and the International Association of Athletics Federations (IAAF) announced today a multiyear extension of their current media rights agreement to air IAAF's marquee track & field events in the U.S. through 2019. The deal, finalized with the IAAF's commercial partner, Dentsu Inc., gives Universal Sports, which already has rights to the IAAF World Championships, Beijing 2015, multiplatform rights, including exclusive TV and Internet rights, to all IAAF World Athletic Series events in track & field, cross-country, race walking and half-marathon including the IAAF World Championships, London 2017, and the 2019 edition whose located will be decided by the IAAF in November 2014.

Encompassing international junior and senior track & field events, the agreement also includes rights to the IAAF World Indoor Championships in 2016 and 2018; IAAF World Junior Championships in 2016 and 2018; IAAF World Youth Championships in 2017 and 2019; IAAF World Cross Country Championships in 2017 and 2019; IAAF World Race Walking Cup in 2016 and 2018; IAAF World Half Marathon Championships in 2016 and 2018; and IAAF Continental Cup in 2018.

This announcement comes on the opening day of the IAAF World Junior Championships, Oregon 2014, which are airing LIVE exclusively in the USA on Universal Sports and UniversalSports.com from July 23 to 27. 

"Universal Sports' commitment to track and field has never been stronger," said Robert James, SVP of content and communications at Universal Sports. "This new extension with the IAAF propels us into the future of the sport, showcasing both world-class athletes and up-and-coming stars from around the globe." 

"I am delighted that our partnership with Universal Sports has been extended through to 2019," confirmed IAAF President Lamine Diack. "American fans will continue to enjoy World Championship athletics and the full array of other IAAF World Athletics Series competitions across the mediums of terrestrial, cable and internet. We firmly believe that the consistent high level coverage of our events offered by Universal Sports is the key to Athletics making a genuine impact in households across the USA."

About Universal Sports

Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States. Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year. For more information, please visit UniversalSports.com.

About IAAF

The International Association of Athletics Federations (IAAF) founded in 1912 is the world governing body for the sport of Athletics which incorporates track and field, road running, cross country, race walking and mountain running. Athletics, the number one sport of the summer Olympic Games, which was founded in antiquity, has continued to adapt through the centuries offering a dynamic, life enhancing sport. The biennial IAAF World Championships are the third biggest sporting event on the planet. Nine days of competition involving 2000 athletes from 212 national federations, with worldwide coverage to an accumulated TV audience of 6 billion from over 200 countries and territories worldwide.

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