SOURCE: The FeedRoom

The FeedRoom

April 16, 2009 07:30 ET

Universally Accessible Online Video Player Takes President Obama's Healthcare Reform Message to the People

Handicapped-Accessible Web Video Expands Administration's Pioneering Use of Web Technologies for Mass Communication; Ensures Equal Access to All Americans

NEW YORK, NY--(Marketwire - April 16, 2009) - With debates on national healthcare reform now underway, the Obama Administration is once again harnessing the power of online video to reach out to all Americans on this critically important issue, while also ensuring access to those with disabilities and other special needs. A new video-enabled Website managed by the U.S. Department of Health and Human Services,, features the President's message to all Americans streamed over the Internet in a Section 508-compliant Web video player, developed by online video pioneer, The FeedRoom.

This patent-pending technology, known as FeedRoom Access™, addresses the individual needs of those afflicted by disabilities including blindness or partial or poor vision, colorblind users, deaf users and those limited to only keyboard and voice input. FeedRoom Access is fully compliant with Section 508 of the Rehabilitation Act, which regulates the accessibility of electronic and information technology to people with disabilities, and provides an array of features designed to work with or without assistive technology (AT).

The White House's regional healthcare forums, announced March 5 by President Obama, were designed to bring together American citizens, key healthcare stakeholders and elected officials to discuss what must be done to change the U.S. healthcare system. Hosted by California Governor Arnold Schwarzenegger, Washington State Governor, Christine Gregoire, and Director of the White House Domestic Policy Council, Melody Barnes, the fifth and final White House Regional Forum was concluded last week. In addition to a direct message from the President, the Department of Health and Human Services has also made video of these forums available on the official site.

"All branches of the government are beginning to take the lead from the Obama administration's use of cutting-edge Web video technologies for fast and effective mass communication," said Mark Portu, President and CEO of The FeedRoom. "As online video becomes more entrenched, it will be subject to the same rigorous oversight as television or radio to ensure that no one is being denied access to the content. The Department of Health and Human Services has taken their efforts a major step further to ensure access to all Internet users, on an issue that is so critically important to our people, businesses and the economy."

Included in FeedRoom Access is the ability to display synchronous captions for individual videos and an "AccessMap" that provides an HTML representation of the video library with navigation that is comparable to that in the standard user interface. Other features include transcript files for blind users to process while listening to accompanying audio, screen reader compatibility to assist blind or low-vision users in navigation, and compatibility with speech recognition technology and other alternative input devices for those unable to use their limbs to navigate the site and control the video player.

Learn More about 508 Compliance for Websites and Online Video

The FeedRoom is sponsoring an interactive Web event titled "Achieving Section 508 Compliance - from Strategy to Success" featuring a representative from the U.S. Access Board on Tuesday, April 21 at 2:00PM ET/11:00 AM PT. To register for this free event, visit

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, GSA, Hewlett-Packard, MetLife, U.S. Marines and The Pentagon, rely on The FeedRoom's expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit

Contact Information

  • Media Contact:
    Valerie Harding
    Ripple Effect Communications
    Tel: 617-536-8887
    Email Contact

    Corporate Contact:
    Lisa Clark
    The FeedRoom
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