SOURCE: Vitaerobics


October 09, 2012 17:04 ET

University of Arizona Purchases 800 Vitaerobics Fat Finder Calculators for Food Stamp Program

PHOENIX, AZ--(Marketwire - Oct 9, 2012) - Vitaerobics, a company that teaches families nutrition through products, programs and coaching, is providing The University of Arizona Food Stamp Nutrition Education Program with 800 Fat Finder™ calculators. The university purchased 800 of the simple-to-use Fat Finder calculators to give to food stamp-eligible families in an effort to help them make healthier choices when purchasing, preparing, and eating food.

"Food stamp recipients make up a disproportionate number of Americans who are obese, so we're thrilled that the Fat Finder can help them to make better, healthier choices," says Vitaerobics Co-Owner Johnell Borer McCauley, a food psychology coach and nutrition expert who owns the 25-year old company with her husband Michael McCauley. "Children learn what to eat from their parents, so if we start educating the parents on healthier eating, we can break the cycle of poor eating habits and the diseases of lifestyle that come with them."

After Johnell's father, John Borer, suffered a severe heart attack, her mother, Pat Borer, learned all she could about health and nutrition. In 1984 they founded Vitaerobics to help others with all they had learned. Their first product, the Fat Finder, was designed by their son-in-law, Michael. It has been featured on Good Morning America, Geraldo, and other popular shows.

Since its founding, Vitaerobics has helped over 750,000 people get healthy through its signature programs and products, including the Fat Finder. As a Food Psychology Coach, Johnell McCauley focuses on understanding why people eat. Here she shares the "4 Bs of Eating Healthy:"

  • Know your "big why" - It is something deep inside you, something you're passionate about and something big enough to drive your actions.

  • Listen to your body - Are you really hungry? People can eat out of boredom, avoidance, anxiety or other reasons besides physical hunger.

  • Use the power of your brain - By understanding how your brain creates habits, you can make healthy changes quickly and easily.

  • Create a blueprint for success - There are no superheroes or arch villains when it comes to food. If you want dessert you can have it, but you need to have a plan and eat responsibly.

For free healthy eating tips and for information on the Fat Finder calculator or Vitaerobics, visit

Contact Information

  • Contact:
    Lisa Elia Public Relations
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    phone: 310-479-0216