SOURCE: Paciolan


January 17, 2011 13:00 ET

University of Denver Partners With Paciolan to Implement Ticketing, Marketing and Fundraising

DU Will Now Have More Control Over Fee Structures, Marketing Campaigns and Revenue Potential

IRVINE, CA and DENVER, CO--(Marketwire - January 17, 2011) - Paciolan, the leading provider of ticketing, marketing and fundraising solutions in college athletics, announced today that the University of Denver ("DU") has partnered with the company and will be implementing its ticketing, marketing and fundraising solutions in both their athletics and performing arts departments. As part of this implementation, DU will be leveraging Paciolan's 'venue enablement' model, allowing DU to structure and control their own ticketing fees based on the needs of certain groups and events.

"We'll now have more control over our revenue potential and our destiny," said Dan Vanackeren, senior associate athletic director/chief financial officer for the University of Denver. "By doing this, we hope to drive business from our box office to online."

Using Paciolan's fundraising system, DU will be able to more efficiently cultivate new donor relationships, while providing important opportunities for online fundraising as well. Additionally, DU will be able to integrate online renewals for all of its ticketed intercollegiate sport programs tied with a convenient online donation option for fans.

"We looked at the market and Paciolan clearly stood out as the leader in intercollegiate athletic ticketing," continued Vanackeren. "It was also important that we partner with a company with great integrity and one that shares our values. Paciolan was the ideal partner for us and there is no doubt in my mind that they will exceed our expectations."

Paciolan's system will also enable DU to create separate and distinct websites uniquely branded for their athletics fans and performing arts patrons, while catering to their unique needs -- all from a single, shared database. Using a single system for both athletics and arts will provide greater cross-selling opportunities and affords more control over their marketing promotions and campaigns.

In the near future, DU plans to deploy Paciolan's new fully integrated CRM solution which will allow the university to monitor the progress of their sales efforts and allow the university to acquire more information and data that can be used to sell more tickets. DU plans to leverage the CRM system to help fuel donation revenues as well.

"We're excited to welcome the University of Denver to our college athletics family of more than 100 colleges and universities throughout the U.S.," said Dave Butler, chief executive officer of Paciolan. "We look forward to working with them to achieve their goals with our industry-leading ticketing, fundraising and marketing solutions."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

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