SOURCE: Macmillan

April 21, 2011 08:00 ET

University of Massachusetts Amherst Adopts the iclicker2 2nd Generation Classroom Response System

iclicker Adds UMass Amherst to Its List of Prestigious Higher Education Customers

NEW YORK, NY--(Marketwire - Apr 21, 2011) - After months of rigorous evaluation, University of Massachusetts Amherst has selected iclicker2 as its centrally supported classroom response system. Starting in fall 2011, iclicker2 will provide the University's faculty and students with its reliable, simple and intuitive polling solution to increase interactivity and advance learning.

The newly enhanced iclicker2 remote opens up new possibilities for classroom interaction with full alphanumeric functionality and an LCD screen. With increased functionality, iclicker2 aims to improve the learning experience for students and instructors, keeping the philosophy of a simple and pedagogical experience front and center.

The decision to move to iclicker2 came as UMass Amherst's evaluation committee was addressing ongoing stability and support issues. The committee and pilot testers examined the feature sets of the top three systems on the market, keeping in mind faculty needs for a remote that supported alphanumeric entry. They concluded that iclicker2 meets their needs, provides the most reliable technology, has simpler and more intuitive software and hardware, and delivers superior customer support.

According to John Dubach, chief information officer, UMass Amherst, "We are confident that the transition to iclicker2 will allow us to spend less time on day-to-day technology issues and more time on teaching and learning about the innovative ways 'clickers' can be used in the classroom."

With 1,174 faculty members and more than 27,000 students, UMass Amherst is the largest public university in New England. Currently, clickers are being utilized by more than sixty UMass Amherst faculty and approximately 5,000 students per semester.

"iclicker2 was designed with the goal of keeping students focused on learning, not technology," said Troy Williams, a vice president at global publisher Macmillan and general manager of Macmillan New Ventures, the division that includes iclicker. "As software and technology increasingly enter the lecture hall, it is imperative that we design tools that are foremost about increasing student performance and outcomes rather than technology for technology's sake. We are thrilled that UMass Amherst has found the new iclicker2 remote to be the best choice to facilitate active learning and peer instruction."

About iclicker:
iclicker was built by educators for educators with the goal of keeping students focused on content, not technology. iclicker is one of the most widely used classroom response systems in higher education, adopted at more than 900 educational institutions in North America and Canada and used by more than 2 million students. iclicker has a growing number of customers in K-12 and also serves customers in corporate environments. Invented in 2003 by four University of Illinois professors, iclicker's classroom response system continues to be recognized for its superior reliability, intuitive software, and focus on formative assessment and pedagogy. Together with a team of faculty advisors and reviewers, inventors Tim Stelzer and Mats Selen continue to play lead roles in product development. iclicker2 is a product of Macmillan New Ventures, a division of Macmillan. For more information, visit

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