SOURCE: University of Phoenix

April 19, 2006 09:00 ET

University of Phoenix to Offer Next-Generation MBA

Program Helps Working Professionals Solve Real-World Business Issues

CHICAGO, IL -- (MARKET WIRE) -- April 19, 2006 -- As the Midwest emerges from the dark, cold days of winter, now is the time of year when many employees are looking to switch jobs. In fact, according to a nationwide online survey of working adults by University of Phoenix, more than two-thirds (67 percent) are looking for a job on some level. As the number of people searching for jobs grows, employers are increasingly looking for candidates with advanced degrees.

In response to feedback from some of America's top corporations, University of Phoenix is launching a new MBA program throughout the Midwest, which applies proven teaching and learning methodologies to help working professionals solve real-world business problems.

Next-Generation MBA focuses on significant management, growth opportunity and leadership challenges based on business scenarios validated by Fortune 1000 companies. Several simulations are woven into the curriculum to support the learning necessary to solve the problems embedded in the scenarios. They allow students to make real-time decisions, just as they would in the workplace.

"The complex issues confronting managers require more than experience and technical expertise to resolve," said Brian Lindquist, associate vice president of academic affairs and dean of the College of Graduate Business and Management at University of Phoenix. "Above all, managers must have keen judgment and exceptional problem-solving capabilities."

Employers have told University of Phoenix that they are looking for leaders with critical thinking, problem-solving and communication skills who also are team players with a strong learning aptitude.

Through the Next-Generation MBA, the University helps students hone these skills by identifying potential problems from information received through e-mail, personal conversations and meetings. Working in learning teams and using a nine-step model, they create and defend their solutions to everything from communication and ethical issues to shareholder wealth and human capital development.

"Next Generation MBA not only challenges students to solve contemporary business problems, it also goes one step further," said Robert Paul, vice president of the University's Midwest region. "The program also requires students to determine how the problems started and avoid repeating issues in the future."

Next-Generation MBA will be offered this spring at University of Phoenix campuses across the Midwest, as well as around the nation and online. The University already boasts the largest MBA program in the United States, with approximately 40,000 students as of November 2005.

For more information on the Next-Generation MBA program, call 1-800 MY SUCCESS or visit phoenix.edu.

University of Phoenix, which has served working adults for nearly 30 years, has made its mission to remove barriers to education for busy adults by providing accessible scheduling and rigorous degree programs centered on professional goals. The University is the largest private accredited university in North America and is owned by parent company Apollo Group, Inc. As of November 30, 2005, 315,400 students attend Apollo Group, Inc. institutions. The University's focus on small interactive classes, highly personalized teaching and comprehensive academic accountability systems has won praise and recognition by noteworthy academic and business leaders. The University is accredited by The Higher Learning Commission and is a member of the North Central Association.

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