SOURCE: Anvato Inc.

February 28, 2011 10:25 ET

Univision Interactive Media Rolls Out Anvato's Online Video Publishing Platform

Digital Division of the Premier Media Company Serving US Hispanics Selects Anvato as Its End-to-End Video Publishing Platform

MOUNTAIN VIEW, CA--(Marketwire - February 28, 2011) - Anvato Inc. (, the leader in high-end video platform solutions for broadcast media and a world pioneer in "machine vision," announced today that it added Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier media company serving Hispanic America, to its client roster.

Univision Interactive Media is incorporating Anvato Media Content Platform (MCP), Anvato's one-stop-shop integrated video platform that streamlines online and mobile video publishing by providing broadcast workflow integration, video management, transcoding, multiplatform syndication, and award-winning video analytics.

"Delivering high quality short and long form video to U.S. Hispanics wherever and whenever they want, both through our own media properties and through syndication partners, is a core part of our strategy and product offering," said Kevin Conroy, president of Univision Interactive Media. "Anvato not only provides us with the ability to effectively manage our large and fast growing library of assets, but also enables us to further grow our reach as well."

Univision Interactive Media's complex video publishing network fully utilizes Anvato's integrated video platform. Videos come in from multiple sources, including domestic and international partners with varying licensing terms and conditions and in different file formats. These premium videos are not only delivered to users across multiple platforms and formats -- including web and mobile -- but are also syndicated to more than twenty distribution partners using a multitude of "push" and "pull" syndication technologies.

Anvato Media Content Platform is specifically designed to meet the goals of high-end media companies that need to optimize their video publishing end-to-end. The platform captures content from on-demand and live sources including local broadcast operations, allows live editing, uses Anvato Human Eye machine vision to remove and insert commercials, encodes in multiple bit rates, manages video metadata, enforces access rights and enables secure syndication. Unlike hosted solutions, customers can install behind their firewalls, in the cloud or benefit from hybrid deployments, and reduce cost without compromising security.

"Anvato Media Content Platform is comprehensive, powerful, and flexible," said Alper Turgut, CEO of Anvato. "We provide an end-to-end solution for large scale broadcasters and content publishers. Our workflow is entirely customizable; our customers can use our modules a-la-carte and securely integrate them to their systems."

Anvato has been growing both rapidly and organically. Late last year it announced Kantar Video, a division of WPP, as a customer, and recently received technology and innovation awards for its pioneering work in online video analytics and measurement.

About Anvato
Anvato Inc. ( is an innovator in online video. The company serves both publishers and advertisers providing the most complete live and on-demand video management, analytics, syndication, and tracking platform on the market today. Anvato enables content publishers to measure, enrich, syndicate and manage their video content while allowing advertisers to track campaign effectiveness and drive optimization.

Anvato products incorporate its proprietary intellectual property including Perceptual Signature™, Content Track, Live Metrics, and OnTarget Monetization. Anvato maintains a world-class R&D team, and it is the recipient of the 2010 Frost & Sullivan Global Innovation Award in Online Video. Anvato is headquartered in Mountain View, CA.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc. (UCI), the premier media company serving the U.S. Hispanic community. Univision Interactive Media, Inc. owns and operates a network of national and local online and mobile sites, including, the country's leading Spanish-language online publisher which features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit

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