SOURCE: Mattel Game On!

Mattel Game On!

August 19, 2014 10:00 ET

UNO Goes On Canadian Tour With Cody Simpson

TORONTO, ON--(Marketwired - August 19, 2014) - UNO, the addictive, fast-paced card game is supporting Cody Simpson on his amazing world tour by uniting fans and Cody in fun, UNO challenges in over 15 cities worldwide. Cody is bringing UNO along for his tour, where he will stop to perform in Montréal, Halifax, Toronto and Edmonton. Lucky fans will be able to win the chance to play UNO backstage with Cody.

"The partnership with Cody is a fantastic platform to bring people together through UNO and capture the essence of the game -- it's about fun -- anytime," said Riza Javellana, Sr. Marketing Manager, Mattel Canada. "Cody also has a strong global presence and appeals to fans of all ages around the world, just like UNO."

With more than half a billion UNO cards printed every year, UNO spans across generations of fans and has brought family and friends together for over 40 years. UNO is a game that can be played anywhere, at anytime, which is why it's the perfect game for Cody to bring with him across Canada on his tour. It's easy portability is also what inspired the campaign hashtag #UNOAnytime.

To see photos of Cody playing UNO with his fans, follow @UNO on Instagram. Cody will be making his first stop in Canada on Wednesday, August 20 in Montréal and finishing his Canadian tour in Edmonton on Monday, August 25. Lucky fans will be chosen through radio promotions and be rewarded with a face-to-face UNO match with Cody in his dressing room before the show.

To find out where to buy UNO and other Mattel Game On! games, visit www.mattelgameon.ca.

About Mattel

Mattel, Inc. (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

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