SOURCE: Uno Chicago Grill

February 01, 2007 13:30 ET

Uno® Warns More Partiers Will Be "Going Deep"

Creator of Chicago-Style Pizza Foretells 25% Increase in Deep Dish Orders for This Year's Big Game

CHICAGO, IL -- (MARKET WIRE) -- February 1, 2007 -- Uno Chicago Grill®, creator of Chicago's Original Deep Dish Pizza®, has geared up in anticipation of the biggest day of the year... for pizza. Much like Chicago and Indianapolis' stars, 'da legendary pizza pie-oneers at Uno have spent the entire football season with Super Sunday in mind.

AND since Chicago is in the big game, Uno has issued this advisory to all pizzerias and pizza-fans: America will likely see a 25% increase in Deep Dish orders this years. Uno anticipates this spike will be due to Windy City-themed game watches and party hosts looking to get a true Taste of Chicago.

WHO: The only place to get authentic Deep Dish from the originator is at one of Uno Chicago Grill's 200 locations nationwide.

WHAT: As the Monsters of the Midway are bound for Miami, Uno is working overtime and readying its restaurants for an un"bear"lievable influx of deep dish enthusiasts craving a taste of Chicago. With 150 million hungry fans gearing up for the big game, suppliers are scrambling to gather the ingredients needed, however Uno promises safety from a deep dish shortage.

The Dish on Game Day:

--  60 percent of Americans will order pizza on game day
--  Americans will eat more than 100 million slices of 'za before half-
--  More than 200 million attend a game day gathering
--  80 percent of fans will order food for three or more people, with 57
    percent feeding three to six and 23 percent ordering for seven or more
--  More pizza is sold on Super Sunday than any other day of the year

WHEN: Sunday, February 4

WHERE: Visit to find your nearest Uno Chicago Grill and order carryout for the Big Game this Sunday

Contact Information

    Bree Richter
    CKPR for Uno Chicago Grill