SOURCE: eStara

February 26, 2007 09:00 ET

Unreal Marketing Solutions Partners With eStara

Interactive Agency Enhancing Various Online, Paid Search, and Email Campaigns With Click to Call

NARBERTH, PA and RESTON, VA -- (MARKET WIRE) -- February 26, 2007 -- Unreal Marketing Solutions, a full-service Internet marketing agency offering services to top consumer brands, today announced a partnership with eStara to offer Click to Call to enhance its interactive marketing campaigns.

"We have always been focused on proving ROI to our clients," said Jon Cooper, VP of Marketing Systems and Product Development at Unreal Marketing. "Companies that engage us do so with the goal of acquiring leads and closing sales. eStara's Click to Call gives us a new tool to help clients convert the leads we deliver through our campaigns."

While close to 85 percent of marketers plan to increase online spending over the next year, studies show that few are ready to integrate online and offline marketing, and provide adequate reporting and tracking for such multi-channel campaigns.

"Unreal's philosophy is to provide clients with a Blueprint for Success, which includes assessing a client's needs and tailoring solutions based on those needs. Many agencies are doing media planning, but few are as concerned about conversion. Providing accurate tracking and conversion measurement, in addition to strategic creative and placement, is key to the success of any campaign," said Cooper. "Click to Call allows us to tie phone calls to specific online campaign sources -- even keywords -- and avoid the leakage experienced with traditional phone numbers."

Recently, interactive agencies have incorporated eStara's Click to Call into a number of online, email and viral marketing campaigns for such brands as Allstate and Opel. Click to Call services let users click a button embedded on a website, an email, an ad banner, a search engine, or an online directory listing and immediately speak with a customer service representative. Customers can either place a call over the computer using Voice over Internet Protocol (VoIP) technology, or request an immediate call back from the advertiser by entering their phone number. Unlike a toll-free phone number, Click to Call services allow companies to monitor and control how and when visitors migrate from the Web to the phone sales channel.

"Since 1999, a number of agencies around the globe have integrated eStara's Click to Call technology to enhance online, search, and email marketing campaigns," said John Federman, eStara's CEO. "Based on Click to Call's track record of generating qualified leads and increasing sales conversions by as much as 100 percent over other contact methods, it makes sense for agencies to offer these services to clients. We're very excited about partnering with Unreal and working with them to deliver innovative multi-channel interactive campaigns."

About Unreal Marketing

Unreal Marketing is a full-service Internet marketing agency that leverages the power of the Internet to achieve profitable business results for its clients. Using advanced technology and strategically creative insight, Unreal Marketing provides a comprehensive array of Internet marketing services to deliver innovative online marketing solutions for global consumer brands and partner advertising agencies.

Founded in 1999, Unreal Marketing is one of the original Search Engine Marketing firms and is nationally recognized as a top-tier Internet marketing agency. Each member of our Client Service team is certified as a Google and Yahoo! Professional, and clients across a diverse range of industries -- from Calvin Klein Underwear and Speedo USA to New York Life and Citizens Bank -- rely on their Unreal marketing team to realize measurable results and maintain a competitive advantage online. For more information about Unreal Marketing's Internet marketing solutions visit: http://www.unrealmarketing.com

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and Idearc SuperPages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

Contact Information

  • Contact Information:
    Mike Kaplan
    fama PR
    617-758-4156
    Email Contact