SOURCE: Watchitoo

October 02, 2012 15:54 ET

UNREAL Taps Watchitoo to Join Their Mission to Unjunk the World

Learn How UNREAL Is Reinventing Candy in an Exclusive Live-Chat With Founder Michael Bronner

NEW YORK, NY--(Marketwire - Oct 2, 2012) - UNREAL™ Brands furthered their movement to Unjunk the World™ by launching a manifesto video that demonstrates firsthand how UNREAL has done the impossible: unjunked™ candy. An impressive roster of celebrity ambassadors including Gisele Bundchen, Jack Dorsey, John Legend, Matt Damon and Tom Brady highlight the great taste and better-for-you ingredients in UNREAL's five new candies. UNREAL products do not contain corn syrup, hydrogenated oil, artificial flavors or synthetic colors. As important as what is absent from UNREAL candy is what is in it: 30% less sugar, 60% more protein and 250% more fiber per serving on average compared to the leading competing brands. 

On the heels of the manifesto video launch, founder Michael Bronner will host a live chat session on Wednesday, October 3rd through Watchitoo to discuss the UNREAL brand, products, movement and video. Michael's 15-year-old son, Nicky, who inspired UNREAL's creation after a post-Halloween feud with his parents over confiscated candy, will join the live-chat. Using the Watchitoo Web-based streaming, conferencing and collaboration platform, Michael and Nicky will be able to interact and field questions directly with attendees.

Additionally, eight of today's most influential female bloggers, including Kimberley Blaine (@TheGoToMom), Leah Segedie (@bookieboo), Beth Blecherman (@techmama), Windsor Hanger (@windsorhanger), Amy Lupold Bair (@ResourcefulMom), Casey Benedict (@caseybenedict), Yolanda Machado (@SassyMamainLA) and Margie Kelly (@healthy_child), will appear live via webcam to participate in the conversation and chat with thousands of fans. At 1 pm PT/4 pm ET on Wednesday, October 3, fans can follow the conversation, pose questions, text comments and post to their Facebook and Twitter followers through the Watchitoo platform,

Produced last month, "Get UNREAL - Candy Unjunked" takes viewers to Brazil, Ecuador, Mexico and many other locations in the United States as it brings to life UNREAL's journey to reinvent candy. Alongside Adam Melonas, UNREAL Candy Chef, the audience witnesses everything from the actual blue agave plant that sweetens UNREAL products and the palm fruit that produces the oil, to harvesting the cocoa plant and packaging the final product. The video even features a live tasting with several of candy's most discerning customers -- kids.

"Unjunking candy is just the first step in our mission to Unjunk the World," said Michael Bronner, founder of UNREAL Brands. "Our goal is to educate people on the benefits of removing junk from products, and to provide great-tasting alternatives. With this video, we are thrilled to give consumers an inside look at UNREAL." 

Nicky Bronner, a kid determined to prove he could unjunk candy, and Adam Melonas, an innovative chef, have collaboratively brought an UNREAL idea to life. UNREAL products are made with 250% more fiber, 30% less sugar and 60% more protein than similar products on the market. The dairy comes from free-range, pasture-raised cows without antibiotics or added hormones. The palm kernel oil hails from a sustainable, organic farm in Brazil. The cacao beans are actually traceable, sourced from farms in Ghana and Ecuador. UNREAL takes the extra step in developing their candies because it's the right thing to do for people and the planet. With a simple idea brilliantly executed, UNREAL Brands has become an eclectic mix of creative professionals you'd never find in any other company in the world. But it works. Why? Because they're drawn together by a common mission. To challenge what we've come to accept in our food. To change the way junk food is made. For more information, please visit, or contact Brooke Hilton of UNREAL at

About Watchitoo
New York-based Watchitoo provides an embeddable video collaboration platform to deliver live content in a highly engaging way. The Watchitoo platform allows multiple participants to see and hear one another in real-time, collaborate around any form of rich media, and be viewed by an audience scalable into the thousands. With Watchitoo, any viewer can become a participant and any participant can be switched back to a general viewer. For more information, visit, or contact Marilyn Daly of Watchitoo at

UNREAL, Unjunk, Unjunked, Unjunking, Unjunk the World, Get UNREAL and Be UNREAL are trademarks of UNREAL Brands. All other trademarks mentioned herein are the property of their respective companies.

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