SOURCE: LittleCast


November 21, 2013 10:30 ET

Unsound Movie Creator Using LittleCast to Showcase Music Industry's Collapse, Plight of Content Creators in the 'Age of Free'

Producer-to-Public Video Platform to Offer Exclusive Unsound Content and Artist Interviews

SAN FRANCISCO, CA--(Marketwired - November 21, 2013) - LittleCast ( today is teaming up with music producer and documentarian Count (aka Mikael Eldridge) to make exclusive content about his soon-to-be-released movie, Unsound, immediately available for sale through the Unsound Facebook Fan Page. Artists appearing in the movie include Zoe Keating, David Lowery (Cracker/Camper Van Beethoven), Cut Chemist/Jurassic 5, Tycho and The Old 97's Rhett Miller. 

Unsound is about the unintended consequences of the Internet revolution and the impact this "age of free" is having on content creators in our society. The "age of free" describes how it has not only become technologically possible, but socially acceptable to take music, books, movies and software for free online. The story goes well beyond just the music business to almost everything creative that touches our lives. 

Eldridge will begin releasing two to three original mini-movies a week via LittleCast from exclusive content and artist interviews collected during Unsound's filming. The pieces will tackle many of the same issues addressed in Unsound and be between two to five minutes long. Go to the Unsound Facebook Fan Page for current clips and check back regularly to purchase each new Unsound installment. 

A successful music producer, Count has produced and remixed artists such as Radiohead, The Rolling Stones, Frank Sinatra, New Order, No Doubt, Galatic, Zoe Keating, Tycho and Trombone Shorty. He put his music career on hold for two years to make the Unsound movie to start a conversation about the impact of "free" content has on creators including photographers, filmmakers and even journalists. 

"It's heartbreaking if your favorite independent band is not able to continue making records, but it's downright scary if journalists are unable to fund their research on important issues," said Eldridge of just one of the potential scenarios facing a society that refuses to compensate creators. "We are all in the same boat -- we are now all content creators. The Internet doesn't distinguish between an album, a movie or the work of an author or journalist."

After a decade of piracy, the devaluation of creative works has enabled a new wave of legal services to capitalize on distributing content, offering only minuscule payments to creators. That's left an entire class of people vulnerable. Their options are limited: either let their products go for free or accept fractions of a cent for it, which is what the model has become.

The public has remained generally unaware of how large the problem has become. For most, things have never been better. There's instant, free access to all music, movies, books and other content. That's created little incentive for anyone to look deeper at the issue, and how bad conditions have become for creators. Unsound tells the personal story of five musicians navigating their way through a transformed industry and explores exciting new possibilities for creators like direct-to-fan platforms.

"We believe in paid content, not the free model. Every creator should be able to monetize their work," said Amra Tareen, co-founder and CEO of LittleCast.

The LittleCast releases coincide with Unsound's Indiegogo campaign to raise funds for Unsound's post-production costs. People interested in donating to the Indiegogo campaign can go here.

To learn more about Count and Unsound the movie, go to

About LittleCast
LittleCast empowers anyone to sell video on social networks, and is the first platform for direct producer to public video sales created for social media. Video producers use LittleCast to reach any audience, anywhere through a new, distributed peer to peer ecommerce platform for web video that turns every user into a customer and point of purchase. LittleCast was built explicitly to help producers get and grow audiences and revenues through an in-line media player and Facebook Canvas app, Android and an iOS LittleCast app which allows video purchases outside of iTunes. 

To learn more about LittleCast, please visit the company's website or follow the company on Twitter at @littlecastapp and like us on Facebook. Download the free LittleCast apps for Android and iOS by visiting the Google Play store and iTunes.

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