SOURCE: UnsubCentral


October 13, 2009 09:00 ET

UnsubCentral Introduces Compliance Solution 3.0 With Enhanced Suppression List Usability, Reporting, Filters and Alerts

AUSTIN, TX--(Marketwire - October 13, 2009) - UnsubCentral, the leading email compliance and suppression list management company, today announced the release of its latest suppression file and compliance solution with new and improved features, including enhanced usability, customizable alerts, filters and more. UnsubCentral 3.0 puts more control into the hands of users and makes their compliance efforts and best practices easier than ever to execute.

Managing opt-out requests and suppression lists across multiple channels is often a complex, time consuming and expensive process. But in order to remain compliant with the Federal CAN SPAM act it remains a necessary part of any email marketer's job. UnsubCentral 3.0 is designed to simplify suppression list management across multiple parties by giving the user more control and an overall improved and seamless experience, while maintaining and improving upon the automation and security features of version 2.5.

UnsubCentral 3.0 enhancements include:

--  Improved Usability: A redesigned user interface, workflow and
--  Customizable Alerts: User defined notifications, including when a list
    has not been updated or downloaded, or when a key has not been used or
    expired, etc.
--  Filters: Dynamic filtering of large data sets and the ability to save
--  Security: Increased password and affiliate key security.

UnsubCentral 3.0 also includes several affiliate key enhancements. Affiliate keys are unique and secure links used when distributing a suppression list to partners. Upgrades in this latest solution include the ability to customize keys, automatic key creation, the ability to define all download/upload options per key and the ability to set custom key messages. All of these enhancements offer more flexibility and security to the affiliate marketing process.

"We're very excited about the UnsubCentral 3.0 feature set. The new interface advances the product's usability, and the enhanced alert functionality will provide us additional insight with our partners," said John Rospenda, senior marketing programs manager at eHarmony. "One of our top priorities remains protecting our customers' privacy and our brand, and UnsubCentral continues to be a key partner in this area."

About UnsubCentral

For over five years UnsubCentral has helped hundreds of customers, from the Fortune 500 to leading Internet businesses, comply with CAN-SPAM and data privacy regulations. UnsubCentral solutions simplify email compliance and suppression list management across multiple parties through a secure and automated platform that gives users the flexibility, control and reporting they need to deliver their messages with confidence.

To learn more visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for UnsubCentral
    (919) 833-9975 x10
    Email Contact