SOURCE: UnsubCentral

UnsubCentral

UnsubCentral

September 28, 2010 10:00 ET

UnsubCentral and PreferenceCentral Honored in Online Trust Alliance Annual Leadership Awards

Longstanding Commitment to Consumer Privacy Protection and Choice Contributing Factors in Prestigious Award Wins

AUSTIN, TX--(Marketwire - September 28, 2010) - UnsubCentral, the leading email compliance and suppression list management company, is pleased to announce that it has been honored with an Excellence in Online Trust Award by the Online Trust Alliance (OTA) for its commitment to preserving and improving online safety for consumers and businesses. PreferenceCentral, the most recent compliance solution to roll out of UnsubCentral, was also separately awarded for its member leadership and contribution to the trust ecosystem. UnsubCentral and PreferenceCentral were recognized at the fifth annual OTA Online Trust and Cyber Security Forum, September 22-24 in Washington, DC. 

Now in its 4th year, the OTA Excellence in Online Trust Awards are designed to recognize companies and individuals who have demonstrated leadership in adoption of innovative technologies, commitment to user education, industry and business collaboration, self-regulation and the adoption of the OTA Online Trust Principles. Since its launch in 2003, UnsubCentral's email suppression and campaign performance management solutions have become the gold standard and a best practice for advertisers, ad networks and affiliate networks committed to both ensuring compliance with the latest laws and regulations around the world. It is in use by many Fortune 500 advertisers and continues to be endorsed by well known organizations and experts.

"UnsubCentral has a great track record of advancing best practices, including their contribution to the Internet Engineer Task Force (IETF) of the 'unsubscribe header,' unsubscribe services supporting CAN-SPAM, and the advancement of encryption of suppression lists from abuse," said Craig Spiezle, executive director of the OTA. "These contributions to the online privacy industry and more made UnsubCentral a natural winner in the Excellence in Online Trust Awards."

The company's latest solution, PreferenceCentral, enables brands to deliver targeted advertising in compliance with the Self-Regulatory Principles for Online Behavioral Advertising. PreferenceCentral goes a step further than other solutions that exist today because it speaks consumers' language, providing consumers with meaningful choices at the brand level instead of asking them to make decisions over third party ad networks that they may or may not be familiar with.

"We are honored by the OTA's recognition of UnsubCentral and PreferenceCentral in the Excellence in Online Trust and Leadership Awards," said Todd Boullion, president of UnsubCentral. "We are dedicated to not only protecting consumers but also helping companies comply with industry best practices and laws, which continues to become more challenging as online data becomes increasingly fragmented. As the regulation landscape continues to evolve, UnsubCentral and PreferenceCentral will be there to help ease company compliance and ensure consumers' preferences and data privacy are respected."

Other award winners included individual leaders such as J. Trevor Hughes, executive director of the International Association of Privacy Professionals (IAPP), and Ari Schwartz, senior Internet policy advisor for the U.S. National Institute of Standards and Technology, and businesses such as Microsoft, Return Path, Trusteer and VeriSign. Speakers at the Online Trust and Cyber Security Forum included visionaries such as Representative Cliff Stearnes of the U.S. House of Representatives, Hon. Gary Locke of the U.S. Secretary of Commerce, Maneesha Mithal, associate director of the Federal Trade Commission and many more.

About UnsubCentral 
UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks and email service providers. For more information, visit: www.unsubcentral.com.

About PreferenceCentral
PreferenceCentral is a comprehensive solution that allows advertisers and their partners to provide consumers with an easy way to control their own online advertising experience. PreferenceCentral was developed by the proven compliance technology experts that created UnsubCentral, the industry standard for blue chip companies dedicated to honoring consumer email preference requests.

Copyright ©2010 UnsubCentral. All Rights Reserved. UnsubCentral is a registered trademark of Datran Media.

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