SOURCE: National Breastfeeding Center

September 12, 2011 09:00 ET

Unusual Trio of Experts Team Up to Launch National Breastfeeding Center, Delivering Comprehensive Solutions for Employers, Hospitals and Healthcare Providers Challenged to Meet Federal Mandate

PITTSBURGH, PA--(Marketwire - Sep 12, 2011) - What do you get when you cross a business consultant, a pediatrician and a nurse practitioner? The National Breastfeeding Center -- delivering innovative solutions to corporations, hospitals, healthcare professionals, and organizations engaged in providing breastfeeding services.

In response to federal mandates on workplace breastfeeding and the increased awareness on the benefits of breastfeeding, the National Breastfeeding Center (NBfC) was formed to provide services, tools and resource solutions for businesses and professionals delivering breastfeeding and pumping support to employees, patients and new mothers.

"There is a real opportunity for many businesses to initiate or improve upon the delivery of breastfeeding support to mothers," says pediatrician Todd Wolynn, MD, MMM, IBCLC, the President and CEO for NBfC. His unique background in both medicine and business makes Dr. Wolynn's experience and ingenuity a key asset to NBfC's innovative programs. As a small business owner, entrepreneur and clinician, Dr. Wolynn serves at the national level in several capacities helping to find solutions at the intersection of where healthcare and business meet. "Particularly for employers, NBfC presents a key opportunity to innovatively support employees while simultaneously strengthening their own businesses as well."

For example, research has shown that providing a workplace lactation support program is not only anticipated by breastfeeding employees returning to work after childbirth, it can also improve a company's return on investment (ROI). NBfC has solutions and expertise to guide corporations through the business of breastfeeding and beyond, resulting in retention of experienced employees, reduction in sick time by parents for their child's illnesses and lowering healthcare and insurance costs.

"By providing a corporate lactation program, employers find that new mothers returning to work miss less days, are happier with their employer and average less healthcare expenses for their children in the first year of life. It's a win/win situation where happy employees means a happy employer and happy customers!" says Pediatric Nurse Practitioner, Beverly Ann Curtis, MSN, PNP-BC, IBCLC.

As a clinical expert, educator and innovative policy developer, Ms. Curtis brings creative expertise to the table in her role as Executive Director at NBfC. For Curtis, problem solving means providing an environment and a program structure that works for the specific needs of NBfC's clients. Recognizing that the needs of a corporate employer differ from those of a hospital, physician or lactation specialist, Curtis says, "Every situation is unique. We tailor programs and policies that fit the organization and the individuals they serve, be it a patient, an employee or a client."

"At NBfC we've designed programs to bridge the gap between the clinical aspects of breastfeeding and the delivery of breastfeeding support services in the everyday world. We teach employers and healthcare professionals the tools to manage the business aspects of providing services," says Susanne Madden, Partner and COO of NBfC and CEO of The Verden Group, a consulting and business intelligence firm that specializes in practice management, physician education, and healthcare policy.

Madden, Wolynn, and Curtis, together with pediatrician and co-founder, Albert Wolf, MD, IBCLC, make up the winning combination of pediatric and lactation excellence with healthcare business consulting that is the NBfC team.

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