January 22, 2008 08:45 ET

Up to 2,000 New Locations to Sell ProOne Products

COSTA MESA, CA--(Marketwire - January 22, 2008) - ProOne, Inc., a subsidiary of ProOne Holdings, Inc., formerly Latin Heat Entertainment, Inc. (PINKSHEETS: LHET), announced today that its line of high-performance lubrication products for industrial and fleet applications are now available at Fastenal Company, the fastest growing full-line distributor of industrial products, and the largest fastener distributor in the country.

Fastenal, with annual sales of approximately $2 billion, has 12 distribution centers and over 2,000 store locations. Fastenal serves over 500,000 customers and specializes in the MRO (maintenance, repair & operations), OEM (manufacturing) and Construction markets, all of which are large users of lubricant products. Fastenal is also a major supplier to the commercial fleet maintenance industry, another important market for ProOne Lubricants. Fastenal's customers will also be able to purchase ProOne products on-line through the Fastenal web site. For additional information on Fastenal visit

"We are very pleased at getting our products in the Fastenal distribution system and honored that Fastenal has selected ProOne as a new supplier. A key part of our distribution strategy into the industrial and commercial markets is to have our products available on a wide-spread basis throughout the country," said Elton Alderman, President of ProOne. "We are confident that ProOne's product line will allow Fastenal to offer its customers outstanding Return on Investment (ROI), further enhancing the company's reputation as a supplier of high-quality products."

About ProOne

ProOne Holdings, Inc., through its wholly owned subsidiary ProOne, Inc. (ProOne), is in the business of developing and marketing high-performance, cost-effective, "friction reduction" products for commercial, industrial and retail customers. The product family includes a new generation of advanced lubricants, greases, fuel additives, cutting oils, spray lubricants, hydraulic fluids and automotive cleaners. The products are proprietary formulations based upon metallurgical and molecular science that reduce friction substantially better than any other products on the market, with over 50 times the film strength of conventional lubricants.

ProOne Holdings, Inc. is majority owned by Extengine, Inc. a California based "Cleantech" company with breakthrough technologies that address problems including urban air pollution, climate change, and rising vehicle maintenance and fuel costs. Extengine has patented, CARB-verified diesel engine emissions control systems that dramatically reduce NOx and Particulate Matter. For addition information on ProOne visit

Statements contained in this news release, aside from those identifying historical facts, are 'forward-looking statements' within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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