SOURCE: F-Secure

F-Secure

December 14, 2010 12:42 ET

Up to 85 Percent of Internet Users Will Do Holiday Shopping Online in 2010

Only 15 Percent of Internet Users Say That They Will Not Do Any Holiday Shopping Online, According to a New F-Secure Survey; 71 Percent of Online Shoppers Will Do Most of Their Shopping via the Web

SAN JOSE, CA--(Marketwire - December 14, 2010) - This year's Cyber Monday saw online shoppers set a new spending record, as they have every year since the term was coined in 2005. And the digital shopping spree isn't over yet. More than eight out of ten Internet users are looking to ecommerce sites for items on their gift list, according to a new international survey conducted by F-Secure*.

60 percent of those surveyed said they definitely plan to do holiday shopping online with another 25 percent saying that they may choose a digital shopping cart over a real one. And those who definitely plan to shop via the Internet seem to be hooked on the 24/7 convenience of online stores. 71 percent say they will do most of their shopping inside their web browser this year.

Even Facebook is now a destination for online bargain shoppers. One in three Internet users say that they will be looking for deals on the world's largest social network. "But the pursuit of bargains can lead some shoppers to take unnecessary risks," says F-Secure Security Advisor Sean Sullivan.

Most shoppers do make an effort to take security into account before they click "buy." 74 percent said that they check if a site is secure. However, 78 percent still use search engines to find gifts, potentially exposing users to disreputable sites or search engine optimization (SEO) attacks, which can lead to phishing scams and malware.

"The most popular search terms of the season often become lures used by cybercriminals. So be especially careful when searching for the gifts everyone has to have," says Sullivan. This season's most popular gift, according to shoppers surveyed, is likely to be Apple's iPad followed by the Kinect for Xbox 360. 

"Stick to sites you trust and use the search tools on those sites to avoid dangerous search results," says Sullivan. "When you're not sure where a product is available, avoid unethical marketers and cybercrooks by using specialized search tools such as Google Product Search instead of a general Google search."

Free online tools
F-Secure provides useful free tools to check whether your computer is fully protected or infected with malware. F-Secure Health Check gives you a comprehensive report on the health of your computer and suggests ways to fix any security problems.

The best way to stay safe on the Internet and to keep your computer free of problems is to have an up-to-date security solution. A free trial of F-Secure Internet Security is available at http://www.f-secure.com/en_US/downloads/trial-versions/home-office/

With a little Internet safety savvy and the proper precautions -- including updated system and security software -- shopping online can be as safe as it is convenient. For more tips on online shopping safety, check out "Shop savvy: 7 practices to shop safely online": http://safeandsavvy.f-secure.com/2010/09/29/shop-savvy-7-practices-to-shop-safely-online/

*The survey was carried out by F-Secure via SurveyGizmo during November and December of 2010. 340 participants were solicited from around the globe through F-Secure's Safe and Savvy blog. F-Secure asked respondents a series of questions about online shopping for the holidays.

F-Secure - Protecting the irreplaceable
While you concentrate on what is important to you, we make sure you are protected and safe online whether you are using a computer or a smartphone. We also backup and enable you to share your important files. Our services are available through over 200 operators around the world and trusted in millions of homes and businesses. Founded in 1988, F-Secure is listed on NASDAQ OMX Helsinki Ltd.

f-secure.com | twitter.com/fsecure | facebook.com/f-secure

Contact Information

  • For more information, please contact
    Jennifer Kutz
    +1 (415) 992-4400
    Email Contact