NEW YORK, NY--(Marketwired - September 28, 2016) - As the dog days of summer come to a close and our favorite sports teams are gearing up for their new season, it's time to start thinking about one of America's other favorite pastimes -- tailgating parties! This year, bench the beer and swap in a bottle of fresh, fruity Schiava from Alto Adige to pair with juicy burgers, grilled sausages, and nachos piled high with cheese as you pre-game with pals.
Native to this northern Italian region, the Schiava grape produces a bright, juicy red wine with low tannins and moderate alcohol content. When served with a slight chill, Schiava explodes with aromas of strawberries, raspberries, cherries, and zesty citrus. With characteristic notes of white pepper and its soft mouthfeel, Schiava is a delightfully drinkable wine and an effortless pairing companion to tasty tailgating treats.
Can't make it to the stadium? Bring the tailgating fun to the living room! "Homegating" is a fun and easy way to participate in all the celebratory pre-game activities, without the hassle of transportation. Gather friends and family, and have everyone bring their favorite dish to save on cooking time and clean-up.
On a wine label, Schiava is sometimes also referred to by its appellation "St. Magdalener" or "Kalterersee" -- a useful fact for shopping at the local liquor store, as well as impressing friends with wine trivia knowledge, after the sports trivia, of course!
Schiava is a consistent favorite among sommeliers for its refreshing acidity and versatility with food pairings, so no need to fret about the perfect match-up. Just be sure to keep an extra bottle or two chilling in the fridge, ready to pop open during halftime.
Whether it's at the game or in front of the TV, Schiava from Alto Adige is the number one choice for a record-breaking tailgating party that's sure to please football fanatics and basketball buffs alike!
ALTO ADIGE / SÜDTIROL WINE MARKETING BOARD
The Alto Adige Wine Board was formed in 1975 by a group of winemaking companies to promote and strengthen the image of the wines from Alto Adige. The promotional campaigns are implemented by IDM Südtirol/Alto Adige on behalf of the Consortium of Alto Adige Wines. The Alto Adige Wine Board is active in Italy, Germany, Austria, England, Benelux, Russia, Japan, Switzerland, and in the United States.
ALTO ADIGE WINES PROVIT US MARKETING CAMPAIGN
The objectives of the PROVIT campaign, co-financed by the Italian State and the European Union, are to increase overall awareness of the DOC wines from Alto Adige, demonstrate their versatility with a wide range of foods, and showcase the diverse palette of wines that emanate from such a unique winegrowing region.
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