SOURCE: The NewsMarket

July 11, 2006 08:00 ET

UPCOMING EVENT: Will Multimedia Save Traditional Print Media?

NEW YORK, NY -- (MARKET WIRE) -- July 11, 2006 -- A distinguished panel of the world's leading media brands will gather on July 20, 2006 for a lively discussion on how traditional print media are incorporating unconventional forms of content as they face heightened competition for viewers and advertising revenue.

The panel will also address the implications of top line findings from the forthcoming Northwestern University study into the online strategies of traditional print media.

WHO:

Dr. Patricia T. Whalen
Assistant Professor, Medill Integrated Marketing Communications,
Northwestern University

Jim Spanfeller
President and CEO, Forbes.com

Jason Rapp
Vice President for Online Development, Associate General Manager,
NYTimes.com

Lou Ferrara
Online Editor, The Associated Press

Chrystia Freeland
US Managing Editor, Financial Times

Moderated by: Shoba Purushothaman
CEO and Co-Founder, The NewsMarket
WHEN:

Thursday, July 20, 2006

WHERE:

The Yale Club
50 Vanderbuilt Avenue @ 44th Street
New York, NY
AGENDA:
7:30 - 8:00am Registration and Breakfast
8:00 - 10:00am Presentation and Panel Discussion
NOTE to EDITORS/ANALYSTS: The event will be taped and available online following the live event. For more information or to register to attend the live event, please contact Alison Minaglia, TechnologyPR for The NewsMarket at aminaglia@technologypr.com or (203) 972-3170.

Contact Information