SOURCE: Cynergy

September 10, 2008 14:50 ET

Upcoming Web 2.0 Expo New York to Feature Cynergy Executive

WASHINGTON, DC--(Marketwire - September 10, 2008) -

WHO:     Dave Wolf, vice president for Cynergy Systems, Inc., a global
         leader in Rich Internet application (RIA) design and development

WHAT:    Will present "Why Do Web Sites All Look Alike? Escaping
         Web 2.0 Design Conformity"

WHERE:   The Jacob K. Javits Convention Center
         655 W. 34th Street
         New York, N.Y.

WHEN:    Web 2.0 Expo will be held Tuesday, September 16 through Friday,
         September 19, 2008

         "Why Do Web Sites All Look Alike? Escaping Web 2.0 Design
         Conformity" will be held Thursday, September 18, 2008 from
         2:00 p.m. to 2:25 p.m. EDT

DETAILS: With a countless number of bite size applications that exist
         with open Application Programming Interfaces (APIs), end-users
         still see applications that rely on form pushing and list
         generation interaction models. Delivering experiences beyond
         forms and lists requires new thinking, design, and technologies
         that engage users allowing them to visualize data efficiently,
         with no compromise in performance. Session attendees will learn
         how Rich Internet Applications (RIAs) aim to deliver high
         fidelity experiences using new tools and technologies on multiple
         channels such as Web, mobile, and out-of-home applications. Also
         to be discussed are the new tools, technologies and
         considerations of appropriate RIA usage.

         To access additional information on Web 2.0 Expo, visit

About Cynergy

Cynergy is the global leader in the design and development of Rich Internet Applications, specializing in Adobe Flex and AIR as well as Microsoft Silverlight and WPF. Using its proven LookFirst™ approach to the design and development process, Cynergy has created rich, powerful business and consumer applications for companies across nearly every vertical including healthcare, manufacturing, financial services and government markets.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., Boston, Mass. and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be accessed at