SOURCE: Xtalks

Xtalks Webinars

November 17, 2016 09:25 ET

Upcoming Webinar to Examine Best Practices to Create an Effective and Scalable Sales Enablement Strategy in Life Sciences

TORONTO, ON--(Marketwired - November 17, 2016) - On Thursday, December 1, 2016, Xtalks will host a complimentary webinar sponsored by Prolifiq Software discussing the key considerations and opportunities when developing a sales enablement strategy in the Life Sciences industry.

Developing and executing a sales enablement strategy is critical to keep sales teams competitive and relevant in the rapidly evolving healthcare landscape. Medical device and pharmaceutical companies need to ensure marketing and sales teams work in lock-step to meet both individual healthcare provider (HCP) needs as well as key accounts and networks. In this webinar, the speakers will cover:

  • Considerations when creating a sales enablement initiative in a regulated industry
  • Content best practices to ensure compliance and sales readiness
  • New digital bridges to coordinate sales and marketing around the customer
    • Internal communication/collaboration
    • Mobile content enablement
    • Events/tradeshows
    • Rep-triggered email
    • Prescriptive analytics
  • How sales enablement compliments and improves the ROI of customer relationship management systems (CRM)

The opportunity costs of misalignment between sales and marketing range from customer dissatisfaction, to lost deals, to compliance violations. But with a well-defined and executed sales enablement strategy, Life Sciences companies can truly leverage their customer relationships in new, measurable and compliant ways.

For more information or to register for this free webinar, visit: Best Practices to Create an Effective and Scalable Sales Enablement Strategy in Life Sciences

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners (from pharmaceutical & biotech companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

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For information about hosting a webinar visit

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