December 15, 2009 19:00 ET

UPDATE: 3PAR Powers Black Friday and Cyber Monday Campaigns for LinkShare

Utility Storage Improves Service Levels for LinkShare During Holiday Shopping Spikes

FREMONT, CA--(Marketwire - December 15, 2009) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that LinkShare, a leading provider of full-service online marketing solutions, has deployed 3PAR InServ® Storage Servers in its virtual datacenter to support increased activity during the peak holiday shopping season. LinkShare chose multi-tiered InServ arrays to handle heavy traffic over "Black Friday" and "Cyber Monday" at a lower total cost than is possible with traditional storage. By choosing 3PAR Utility Storage over legacy arrays, LinkShare was able to save $150,000-200,000 per year on administration costs while also cutting datacenter footprint and power consumption by 50%.

The InServ arrays installed at LinkShare have nearly tripled storage performance. Autonomic storage management capabilities that intelligently and dynamically distribute workloads across array resources have reduced storage administration time while delivering "hands-off" quality of service level optimization.

"We need the ability to keep up with ever-growing consumer activity online between Black Friday and Cyber Monday," said Jonathan Levine, Co-President at LinkShare. In fact, we calculated that we could have easily handled twice the load with our 3PAR InServs."

With over 600 e-commerce customers and tens of thousands of partner sites linking to them through the LinkShare network, the company routinely experiences exponential increases in traffic during the holiday shopping season. During this time, the number of campaign reports being run also increases significantly. For example, an affiliate that typically runs campaign reports once a week might increase this frequency to once a day.

3PAR InServ arrays have also eliminated planned downtime associated with adding storage capacity to the datacenter. Designed to scale massively and non-disruptively, InServ arrays handle capacity expansions simply and non-disruptively. LinkShare uses 3PAR Dynamic Optimization software to autonomically restripe existing volumes across new disks for optimized performance without the need to actively manage quality of service levels.

"There are a lot of things that 3PAR does that are beneficial," said Levine. "For example, when we add another shelf of drives we can automatically restripe data without any downtime. 3PAR Utility Storage allows us to run a few commands on our InServ and then forget about our storage."

"At 3PAR we have built a storage platform with the kind of agility and efficiency well-suited to meeting the needs of an online business like LinkShare's," said David Scott, 3PAR President and CEO.

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare's cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney,, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. For more information, please visit:

About 3PAR

3PAR® (NYSE: PAR) is the leading global provider of utility storage, a category of highly virtualized and dynamically tiered storage arrays built for public and private cloud computing. Our virtualized storage platform was built from the ground up to be agile and efficient to address the limitations of traditional storage arrays for utility infrastructures. As a pioneer of thin provisioning and other storage virtualization technologies, we design our products to reduce power consumption to help companies meet their green computing initiatives, and to cut storage total cost of ownership. 3PAR customers have used our self-managing, efficient, and adaptable utility storage systems to reduce administration time and provisioning complexity, to improve server and storage utilization, and to scale and adapt flexibly in response to continuous growth and changing business needs. For more information, visit the 3PAR Website at:

© 2009 3PAR Inc. All rights reserved. 3PAR, the 3PAR logo, Serving Information, InServ, InForm, InSpire, and Thin Built In are all trademarks or registered trademarks of 3PAR Inc. All other trademarks and registered trademarks are the property of their respective owners.

Contact Information

  • 3PAR U.S. Contact
    John D'Avolio
    +1 510 668 9328
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    3PAR U.K. Contact
    Federica Monsone
    A3 Communications for 3PAR
    +44 (0) 1252 875 203
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