PORTLAND, OR--(Marketwired - October 11, 2016) - Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced its latest product bundle designed to complement Microsoft Dynamics CRM, Power BI & Microsoft Outlook to help front-office departments deliver more intelligent customer engagements at scale.
With 500 joint Act-On and Dynamics CRM customers, Act-On plans to double-down on the Microsoft ecosystem to bring greater value to the marketing, sales, and customer success functions of the B2B enterprise.
Emerging growth and established businesses across a wide spectrum of industries have adopted Act-On in conjunction with Microsoft, including IT solutions provider Global Technology Resources, Inc. (GTRI), product and electronic components manufacturer GM Nameplate, cloud and IT services provider Trapp Technology, and HR consulting and employer services company Xenium, to name a few.
In the world of big data, customer expectations are heightened -- to add true value and build long-term relationships, marketing, sales, and customer success must be able to personalize and adapt their outreach to the actions and behaviors of their stakeholders. Every prospect and customer interaction is unique and therefore each engagement must be too. With Act-On's two-way integration with Microsoft solutions, the goal of personalized, one to one engagements becomes a reality.
"As marketing's role in the customer experience continues to evolve, it's critical that CMOs invest in technologies that can enrich and optimize the buyer's journey," said Chad Collett, Director of Marketing at Ledgeview Partners. "We have seen great synergy and business upside partnering with Act-On; not only have we been able to add tremendous value to our existing clients using Dynamics CRM, but we have also grown our own revenues as a result."
Act-On users have the ability to run many different types of marketing programs, including inbound, outbound, account-based, and social. When Act-On is integrated with Dynamics CRM, users can report on funnel velocity and revenue attribution, and dive deeper into campaign performance.
Act-On has tailor made applications for Microsoft Solutions, including:
- A prebuilt, native integration with Microsoft Dynamics CRM to enable closed-loop, Account-Based Marketing (ABM) and reporting, and to orchestrate multi-channel engagements across the customer lifecycle. The integration helps sales personalize outreach and prioritize opportunities based on behaviors and interests.
- Act-On Data Studio integrates with Power BI and gives users the ability to push engagement data into the BI tool to visualize sales and marketing data in new ways, and ultimately provide real-time insights that the business can act on for increasingly intelligent customer engagements.
- Act-On Anywhere integrates with Microsoft Outlook to help sales and support optimize interactions with customers. The integration gives users the ability to access Act-On email templates within the mail app, opt-in communications for tracking, and receive alerts when a prospect or customer interacts with the email.
- Act-On's technology alliance with Microsoft enables it to provision joint customers to Azure -- where they can benefit from speed, security, and scalability, by having their data reside closer to their Microsoft infrastructure.
"Act-On for Microsoft is part of our ongoing commitment to the Microsoft ecosystem," said Andy MacMillan, CEO of Act-On Software. "When Act-On is integrated with Dynamics CRM, the benefit becomes greater than the sum of its parts. We see the future of marketing and sales engagement fueled by these two technologies -- empowering companies to market better, sell smarter, and service faster across the customer lifecycle."
Act-On will be demoing it's Act-On for Microsoft Solutions at the CRMUG in Tampa, FL, October 11-14 at booth 744.
To learn how Act-On can optimize your current use of Microsoft Dynamics CRM, watch this quick explainer video.
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.
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