SOURCE: eBev

eBev

August 12, 2015 20:18 ET

UPDATE - American Beverage Consortium Announces the 2015 Golden Bevies, Calls for Award Submissions

September 25, 2015, Marks Deadline for Submissions in Eight Award Categories for the 2015 Golden Bevies, to Be Presented at eBev 2015

LOS ANGELES, CA--(Marketwired - Aug 12, 2015) - The American Beverage Consortium, in partnership with Beverage Industry magazine, invites beverage companies to nominate their brands and agencies for the first annual 2015 Golden Bevies.

The Golden Bevies recognizes top brands and agencies who made a significant contribution to the digital marketing world of the beverage industry and demonstrated successfully executed marketing campaigns. Companies will be honored for their innovative and game-changing achievements in beverage marketing, and will be recognized in front of their peers at the third annual eBev 2015 beverage marketing conference.

Award categories include:

  • Brand of the Year - Best Omni-Channel Integration (brand and agency)
  • Bang for Your Bev - Best Omni Channel Integration under $500k (brand and agency)
  • Best Awareness Campaign (brand and agency)
  • Best Engagement Campaign (brand and agency)
  • Best Advocacy & Loyalty Campaign (brand and agency)
  • Solution Provider of the Year - For media, ad-tech and digital engagement providers
  • Innovator of the Year - (brand or agency)

All potential nominations will be considered on the basis of measurable success and ultimately demonstrable business results. Potential nominees should consider if the direct objective of the campaign was achieved. Such measurable metrics may include brand awareness generated, engagement with new or existing audiences, loyalty increase or sales increase. Secondary benefits such as awareness that measurably led to sales and customer insights gathered will be considered as well.

"The Golden Bevies will give us the exciting opportunity to recognize and award digital campaigns that have had a significant impact on the beverage industry," said Seth Hillstrom, managing partner at American Beverage Consortium. "We admire and honor the best in beverage marketing and look forward to seeing the most unique and successful campaigns across this year's award categories."

Finalists in each category will be announced on October 5, 2015 and winners will be declared at the eBev 2015 conference on November 3, 2015 in Miami at the Hilton Miami Downton. The third annual eBev conference, hosted by the American Beverage Consortium, will focus on navigating digital, mobile and social media marketing in the beverage industry. Top tier executives from major beverage companies will share their insights on effective digital marketing for the beverage industry.

To submit a brand or agency for a Golden Bevies award, all material for consideration must be sent to Krystal Miller at krystal@beverageconsortium.com by September 25, 2015.

For more information and submission details, please visit http://www.ebevseries.com/#!goldenbevies/c5jf.

About the American Beverage Consortium

The American Beverage Consortium is the leading association of beverage marketers, comprised of the full spectrum of global players in the industry. They enable brands, retailers, agencies, vendors, and academic members of the beverage industry to connect and learn, allowing ideas to be shared, relationships to be made, and ultimately, beverages to be sold. Their mission is to help accelerate growth and innovation within the beverage marketing community and to bring the industry to the forefront of digital, mobile, and social media marketing.

The eBev Conference Series is where it is all brought to life. At the intersection of marketing and technology, eBev and eBev Shopper are the premier destinations for training, education, and networking. eBev unites the most prominent beverage and agency marketers to address the challenges and innovations in digital, mobile, and social media marketing across the industry, and eBev Shopper unites brands, retailers, and technology to synchronize their efforts and drive sales in the retail environment.

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