NEW YORK, NY--(Marketwired - August 20, 2014) - BBN, the global leader of large-scale B2B digital marketing solutions, today announced the launch of its automated private marketplace exclusively populated with business decision makers. The BBN Private Marketplace will offer marketers the ability to find, target and influence key decision makers within every stage of the business purchasing cycle.
The BBN Private Marketplace (PMP) comprises over 25 million B2B decision makers via BBN's premier publisher inventory. "With the explosive growth of programmatic media buying, BBN's PMP is a natural evolution to meet the demand within an ad-safe and contextually relevant environment," said Scott Roulet, President and Co-Founder at BBN Networks. "We are truly excited to make this opportunity available to marketers, while enabling our publishing partners to better monetize their inventory with additional top quality advertisers."
The BBN Private Marketplace is powered by Rubicon Project, which operates one of the industry's largest real-time trading platforms for the buying and selling of advertising. "Our goal is to extend the opportunities for both buyers and sellers of advertising and enhance their businesses with automated technologies and BBN's private marketplace is further evidence of the increasing adoption of advertising automation," said Kaylie Smith, Head of Seller Cloud, Rubicon Project.
The BBN Private Marketplace will offer display, mobile and tablet inventory from select premier B2B media properties. This audience will be exclusively available to BBN's preferred partners, including Magna Global.
"At Magna Global, we are always looking to provide the most relevant, premium advertising environments for our clients," said Todd Gordon, EVP, US Director, MAGNA Global. "The BBN Marketplace empowers us to safely access coveted B2B decision makers for our clients. With a legacy of connecting niche industry sites with large-scale marketers, this is an unprecedented development in B2B media."
The new BBN Private Marketplace will also provide publishers with access to additional top-tier advertisers as well as the ability to better monetize inventory and increase revenue. "BBN has demonstrated its commitment to B2B media companies by providing a channel to major B2B brand builders," said Beth Bronder, Senior Vice President and Publisher of CQ Roll Call. "Bundling our inventory with other well-respected B2B publishers provides us the collective scale to command premium yield from programmatic demand-side platforms."
Founded in 2008, BBN has since become the largest network of B2B media properties, extending its reach to over 125 million users. In addition to the BBN Private Marketplace, BBN will be extending its offerings to further facilitate its B2B expertise in the digital marketing ecosystem. BBN will be announcing those initiatives later this Fall at the SIIA, American Business Media Management Conference.
BBN is the global leader of large-scale digital marketing solutions for business-to-business marketers. Through relationships with more than 120 media companies via over 1,300 of the most trusted industry media sources, BBN provides marketers with access over 125 million monthly business decision makers around the world. Launched in 2008, BBN Networks, LLC is a privately held company based in Linthicum, MD with offices in New York, Washington D.C. and London. For more information, please visit www.theb2bnet.com.