SOURCE: Blast Radius

Blast Radius

April 17, 2012 16:38 ET

UPDATE: Brandon Geary Joins Blast Radius

Will Lead Strategy for North America

SEATTLE, WA--(Marketwire - Apr 17, 2012) - Brandon Geary has joined Blast Radius as SVP Strategy to lead its growing practice in North America. He will report to Gurval Caer, CEO of Blast Radius and member of the Wunderman Network's leadership team.

Geary will be leading the strategies for new and existing Blast Radius clients including Starbucks, Nike, Bacardi and Levi's, and working with teams in offices in New York, Seattle, Portland, Vancouver and Toronto. He was formerly head of strategy at Razorfish.

"The opportunity to help Blast Radius continue on its quest to be the most valued strategic partner to its clients was too good to pass up," says Geary about the move. "There are very few agencies as passionate and as committed to leading with ideas grounded in business and consumer insights. While it was a difficult decision to leave Razorfish, I'm very excited about the future."

Geary has over 15 years of experience in the advertising industry, starting with roles at McCann. He moved to Razorfish in 2005 as VP, Account Planning, working on clients including Nike, Best Buy and Miller Coors. Most recently, he was SVP Strategy for North America, where he was responsible for identifying the insights and inspiring the ideas that led to transformational experiences for a variety of Fortune 500 companies.

"With Brandon joining Executive Creative Director Mark Waggoner, our North American offering has never been stronger," says Caer. "We've always emphasized strategy, and Brandon's appointment reaffirms our strategic commitment to our clients -- to help them tackle marketing from the perspective of business, brand and consumer insights, and to know what's coming around the corner."

Daniel Morel, CEO of Wunderman, adds, "People like Brandon value the opportunity to work for a specialist agency like Blast Radius as well as the chance to be part of a large, global network like Wunderman. It's the best of both worlds."

About Blast Radius
Blast Radius, "your agency for a connected world," has created award-winning strategic and creative campaigns for Nike, Starbucks, Microsoft, NIVEA, and Bacardi. It opened in 1996 in Vancouver and now has 500 employees across offices in New York, London, Paris, Amsterdam, San Francisco, Seattle, Portland, Toronto and Hamburg. It is a proud member of the Wunderman Network and WPP Group of Companies.

About Wunderman
Founded by Lester Wunderman, who coined the term "Direct Marketing," Wunderman is the first name in response-driven marketing that delivers measureable results. With 50+ years of innovation, creativity and analytics, Wunderman transforms businesses -- delivering digital, data and creative solutions through its network of 150+ offices in 60+ countries and 19 companies specializing in social, mobile, local and performance marketing. Wunderman's network is seamlessly linked by a common philosophy that helps transform the way our clients do business. Wunderman is a member of Young & Rubicam Group and WPP (NASDAQ: WPPGY). For more information, visit www.wunderman.com.

Contact Information

Webosphere

Keyword Cloud

View Website