SOURCE: Pacific Blue Cross

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June 17, 2016 11:34 ET

UPDATE - Canadians Rank Blue Cross as Canada's Most Reputable Health Insurance Brand

VANCOUVER, BC--(Marketwired - June 17, 2016) - In its first year in the Leger ranking of Canada's most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector -- ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.

Blue Cross was measured across a number of reputational categories and scored highest among health benefit providers for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness rating of 89 per cent.

Of the 230 brand reputations assessed through the survey, which includes retail and consumer brands, Blue Cross ranks within the top 100 brands in Canada at #75 on the top 100 list.

Here in British Columbia, Pacific Blue Cross is the leading health benefits provider, serving 1 in 3 British Columbians. Says Pacific Blue Cross CEO Jan K. Grude, "As not-for-profit organizations, we are committed to providing outstanding service for Blue Cross members, and strive to improve health and wellbeing where we live and work. We are delighted that Canadians have reacted so positively to Blue Cross in our first year in the survey."

The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association is affiliated with the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.

Leger polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.

Contact Information

  • For additional inquiries, please contact:

    Danielle Bronson
    Blue Cross Representative
    604-616-4425