Business Destinations

August 20, 2013 09:08 ET

UPDATE-Cath Kidston: A GBP 100m Pastel Paradise

LONDON, ENGLAND--(Marketwired - Aug. 20, 2013) - Having grown from a humble accessories and furniture business to a multi million pound global empire, Cath Kidston has cemented its standing as a leading British retailer in a sector left largely dilapidated by troubling economic circumstances. The brand's fortunes have never ceased to boom even amid the depths of crisis, which poses the question: how has Cath Kidston succeeded where so many have failed?

The retailer is recognised the world over for its iconic pastel palette and floral prints and has, in just over two short decades, become a 'global lifestyle brand'. In the newest issue of Business Destinations Rita Lobo looks at Cath Kidston's journey from little-known start up in Holland Park to a world-renowned retailer with annual sales of £105m. "Cath Kidston was a precursor of the vintage movement that defines the British fashion market today," writes Lobo, as she expands upon the great and many reasons underlining Cath Kidston's continued growth.

"Cath Kidston is a British success story," writes Lobo. "It has come to embody hope for the retail sector in a country still reeling from recession. Its sugary aesthetic might not be everybody's cup of tea, but its booming sales and distinctive style suggest the advent of a new British (retail) empire."

The Business Destinations article is available in print and online now at businessdestinations.com and is a must read for all those seeking success amid an ailing retail sector.

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