SOURCE: StayinFront

StayinFront

December 08, 2015 17:46 ET

UPDATE - Crown Laboratories, Inc. Engages StayinFront Life Sciences Mobile Cloud Solutions

StayinFront CRM and Integrated Analytics Solution to Help Optimize Sales Force Effectiveness and Drive Growth

FAIRFIELD, NJ--(Marketwired - Dec 8, 2015) - StayinFront, the global leader of mobile cloud-based field force automation and CRM solutions, today announced that Crown Laboratories, Inc. ("Crown"), a rapidly growing dermatology-focused pharmaceutical company, has selected StayinFront to optimize its life sciences sales force. Crown's brands include prescription products indicated for various conditions of the skin, over-the-counter (OTC) products and cosmetics, including best-in-class Blue Lizard Australian Sunscreen.

Crown will deploy the latest release of StayinFront TouchRx®, empowering their field force to work more efficiently using advanced targeting, call tracking and PDMA-compliant sample tracking. Integrated analytics and KPIs enable reps to know more and with the advanced closed loop marketing tool, StayinFront PitchBook Rx™, field reps will be able to deliver more engaging and interactive presentations to healthcare professionals.

"StayinFront was a logical choice, given their dual focus and experience in life sciences and consumer products, as well as their impressive history of developing and supporting leading edge mobile cloud-based solutions," stated Scott Casey, Executive Director, Brand Rx Sales at Crown Laboratories. "At Crown, we are passionate about enriching the lives we touch and we wanted a partner who is not only an innovative technology partner with a great support team, but one who shares in our passion which was important to us throughout the selection process."

"StayinFront TouchRx with its new user interface, integrated analytics and KPI dashboards allow reps to do more and know more in the field," commented Ken Arbadji, VP of North American Sales at StayinFront. "We are pleased to be partnering with Crown and are committed to delivering world-class products and services which reduce their path to value." 

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit http://stayinfront.com

About Crown Laboratories, Inc.
Crown Laboratories, Inc. is a privately held, fully integrated, specialty pharmaceutical company committed to developing and providing a diverse portfolio of pharmaceutical and consumer products that improve the quality of life for our customers. Crown Laboratories, Inc. is an innovative company on the move who ranked as the 11th fastest growing company in the Tennessee region and as the 19th fastest growing manufacturer nationwide in Inc. Magazine's 2015 Inc. 5,000 list. For more information about Crown Laboratories or its products, visit www.crownlaboratories.com.

Contact Information

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    Ken Arbadji
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    Pat Rovner
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