SOURCE: Emerald


April 09, 2012 15:04 ET

UPDATE: Emerald, the "Height of Galveston" Living, Launches New Sales and Marketing Campaign

Highlights Amenities, "Best Value at the Beach" Homeownership Opportunities

GALVESTON, TX--(Marketwire - Apr 9, 2012) - Emerald, Galveston's newest condominium, located on the Island's East End, has announced the launch of the only new 2012 sales and marketing campaign on the Texas coast, highlighting the property's many amenities and its position as one of the best home values on the Island. The campaign, which includes print, broadcast, outdoor and online components, broke on April 6, and reflects the confidence the Seller, Emerald Galveston Holdings, LLC (EGH), has in the resort island of Galveston.

The Island is prime for new home sales with its wealth of history, acres of nature preserves drawing bird lovers from all over the world and eco-trails that are constantly used for kayaking and biking. The renowned Galveston Yacht Club, home to 500 boats and just a five-minute walk from Emerald, has recently been purchased and renovations have begun on all the amenities. The downtown harbor is host to Carnival and Royal Caribbean International cruise lines, which bring in 30,000 visitors a week to the East End of the Island. Disney Magic Cruises starts this summer and is predicted to generate a $70M economic boost to the Island alone.

UTMB, the largest employer on the Island, located directly behind the Emerald, has begun their $1.79B revitalization program which will be the largest construction undertaking in University of Texas' history.

"With Emerald's outstanding amenities, exceptional beach location, access to art galleries, live theater, fine dining, and the rich culture of this historic Island all in your backyard, Emerald offers the best value in the market right now," said Arnold Seitel, Emerald spokesperson and president of Strategyst, LLC. Strategyst is a leading luxury and brand specialist who has represented brands such as The Ritz-Carlton and Orient Express. "The location is ideal, the offering is unmatched and living downtown at the beach are all reasons to own a home at Emerald. We are so excited by the interest and the positive feedback. If you work on the Island, you should live on the Island. Emerald is an excellent choice."

Located safely behind the Seawall just steps away from the water and UTMB, Emerald offers more than 26,000 square feet of amenities, including a 125-foot outdoor swimming pool, gym facility and wine room, and is walking distance to shops, restaurants and many other local offerings. Prices for two-bedroom condominium homes start at $195,000.

"EGH is strongly committed to the Galveston community and that commitment is reflected in our investment in Emerald," said Jennifer Hoff, manager of Emerald Galveston Holding, LLC. EGH owns the development and has played an integral part in building and growing the property's position as one of Galveston's top choices for high-rise condominium ownership. "This sales and marketing campaign showcases Emerald as the Height of Galveston from location, to elevation to 6th floor amenity floor to security to home value. We believe Emerald is one of the premier properties on the Island and strongly positions Emerald as we move into our busy summer season. You have to see the Emerald to appreciate all it offers."

The marketing campaign is being spearheaded by Strategyst LLC, KGBTexas .communications and B3 communications.

Emerald is located at 500 Seawall Boulevard on Galveston's East Beach. For more information about Emerald or to schedule a tour, call (409) 762-8400 or visit

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