SOURCE: Furlocity

December 18, 2014 09:24 ET

UPDATE - Furlocity Successfully Completes $1.2 Million Private Offering

Technology Developer to Accelerate Product Innovation and Marketing

SAN DIEGO, CA--(Marketwired - Dec 18, 2014) - Furlocity, Inc. ("Furlocity" or the "Company"), a premier pet accommodations website and online booking platform that enables pet parents to search, identify and book trusted pet boarding facility stays, veterinary services and pet-friendly hotels, announced today the successful completion of an approximate $1.2 million private offering (the "Financing").

Launched in 2012, Furlocity has quickly become the go-to technology partner of pet boarding facilities and veterinarians to help them generate new business and to simplify the transaction process for customers. According to the American Pet Products Association, Americans spent an all-time high of $55.7 billion on their pets in 2013. Of that amount, approximately $20 billion was spent on veterinary care and pet services (grooming and boarding).

"People love their pets and treat them like family, making the pet accommodations and pet care services industries ripe for growth. The market potential for Furlocity, coupled with early positive reception from the pet boarding facility and veterinary communities, has been extremely encouraging," commented Andy Smit, Chief Executive Officer and Founder of Furlocity. "I am confident Furlocity's technology will foster stronger, longer-lasting and more trusting relationships between pet boarding facilities and pet parents."

"The investment community has reacted very positively to Furlocity," noted Ralph M. Amato, a Board member and principal stockholder of the Company and the Managing Partner of Ventana Capital Partners, LLC, a consultant to the Company. "The strength and resiliency of the broader pet care services industry is remarkable, and Furlocity is well-positioned to capitalize on the continued growth of the industry. The Company's value proposition will become increasingly clear to pet boarding facilities and pet parents as the market continues to grow."

The securities sold in the Financing have not been registered under the United States Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold in the U.S. absent registration or an applicable exemption from registration requirements. The Financing was conducted by the officers and directors of the Company on a "best efforts" basis solely to "accredited investors" pursuant to Section 4(a)(2) and Rule 506(b) of Regulation under the Securities Act.

This notice does not constitute an offer to sell or the solicitation of an offer to buy the securities, nor shall there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of such state.

About Furlocity
Furlocity is the premier pet accommodations website and online technology platform that enables pet parents to search, identify and book trusted pet boarding stays, veterinary services and pet-friendly hotels. Furlocity's innovative technology simplifies the booking process for pet parents, and ultimately enhances the overall experience for their beloved pets. Furlocity's online marketplace currently includes top-rated pet boarding facilities and veterinarians in over 80 cities and 30 states, and more than 100,000 pet-friendly hotels across the United States.

Furlocity was founded in San Diego in 2012 by Andy Smit and Amber Kirsten-Smit. As busy pet parents themselves, they understood the need to establish a more intuitive process for finding safe pet accommodations options. Subsequently, they launched Furlocity to help foster mutually beneficial relationships between pet parents and trusted pet care services providers.

To learn more, please visit Furlocity, and follow us on Facebook, LinkedIn, Google+ and Twitter.

Forward-Looking Statements
This release, like many written and oral communications presented by Furlocity, Inc., and our authorized officers, may contain certain forward-looking statements regarding our prospective performance and strategies within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and are including this statement for purposes of said safe harbor provisions. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies, and expectations of the Company, are generally identified by use of words "anticipate," "believe," "estimate," "expect," "intend," "plan," "project," "seek," "strive," "try," or future or conditional verbs such as "could," "may," "should," "will," "would," or similar expressions. Our ability to predict results or the actual effects of our plans or strategies is inherently uncertain. Accordingly, actual results may differ materially from anticipated results. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Except as required by applicable law or regulation, the Company undertakes no obligation to update these forward-looking statements to reflect events or circumstances that occur after the date on which such statements were made.

Contact Information

  • Media Contacts:
    Katherine Swift
    VP Public Relations
    KCSA Strategic Communications
    646-280-8729 / 212-896-1254
    kswift@kcsa.com

    Investor Contact:
    Denise Pallozzi
    Chief Operating Officer
    Ventana Capital Partners
    858-925-3737
    denise@ventanacp.com