SOURCE: Green Innovations Ltd.

November 11, 2013 08:00 ET

UPDATE: Green Hygienics Signs Brokerage Agreement With Established Brands

Strategic Partnership Will Increase Exposure and Brand Awareness of the Company's Various Eco-Friendly Products to Both Retailers and Consumers

CAPE CORAL, FL--(Marketwired - Nov 11, 2013) - Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to announce that its wholly-owned subsidiary, Green Hygienics, Inc. ("Green Hygienics"), has executed an agreement (the "Agreement") with Established Brands, a national product broker that specializes in maximizing existing revenue streams and identifying new market opportunities. Under the terms of the Agreement, Established Brands will represent various Green Hygienics products under their trademarked brands and as private-label opportunities with various national accounts including Target, Costco, Staples, Best Buy and Bed Bath & Beyond. Established Brands is headquartered in Minneapolis, Minnesota and has offices in New York.

"Established Brands has a long history of partnering with and improving the brand equity of products in emerging categories such as our new line of tree-free bamboo-based products," stated Philip Rundle, CEO of Green Innovations. "Their network, which includes some of the largest retailers in the world, is a strong asset for Green Hygienics as we seek to gain market share. They will help support our growth and add depth to our sales team, while creating exposure to global markets."

About Green Innovations Ltd.
Green Innovations Ltd., through its wholly-owned subsidiary Green Hygienics, Inc., is the exclusive licensed North American distributor of American Hygienics Corporation's 100% tree-free bamboo-based product line, including personal care and paper-based goods. The marketplace for tissue paper products, diapers, wet wipes, feminine care products, and adult care products, is in excess of $29 billion annually in the United States. The Company is committed to providing consumers with quality products that are designed and manufactured to the highest standards in FDA-accepted manufacturing facilities without compromising product performance. Green Innovations is a member of the International Green Energy Council (IGEC) and dedicated to ensuring a more healthy and sustainable planet.

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Forward-Looking Statements
This press release contains "forward-looking statements". Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, and specifically references to rolling out the Company's product lines to various store chains. The reader can identify these forward-looking statements by forward-looking words such as "may," "will," "expect," "potential," "anticipate," "forecast," "believe," "estimate," "project," "plan," "continue" or similar words. The reader should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. Forward-looking statements include, but are not limited to, statements regarding potential products, customers, revenues, expansion efforts, and future plans and objectives of Green Innovations Ltd. ("Green Innovations"). The risk factors listed in our disclosure documents and the cautionary language on this website provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by Green Innovations in its forward-looking statements. Actual results relating to, among other things, product launch, sales, customer acceptance and market share could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: consumer preferences, competition from more established brands, ability to develop market share; changes in the operating costs; changes in economic conditions, foreign exchange and other financial markets; changes of the interest rates on borrowings; hedging activities that Green Innovations develops or produces; changes in the investments levels; litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Green Innovations operates; technological, mechanical and operational difficulties encountered in connection with Green Innovations' development activities; and labor relation matters and costs. The reader should refer to the risk disclosures set out in the periodic reports and other disclosure documents filed by Green Innovations from time to time with the Securities and Exchange Commission and other regulatory authorities.

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