SOURCE: Klipfolio


February 02, 2016 22:09 ET

UPDATE - Klipfolio Dashboard Offers a Surprising Look at Football's Biggest Event

SAN FRANCISCO, CA and OTTAWA, ON--(Marketwired - Feb 2, 2016) - With the NFL Championship just days away, football fans are checking out previews of the ads, talking online about their favorite NFL players, planning their game day menus and much more. Klipfolio has created a super-sized public dashboard that anyone can turn to for answers to important questions like:

  • What is most likely to go viral, Cam Newton fashion choices or Peyton Manning's retirement plans?
  • What color Gatorade will be poured on the winning coach?
  • Which team has the better online presence, the Broncos or the Panthers?
  • Which beer advertising campaign has more people excited?
  • Are your neighbors rooting for the Broncos or the Panthers?
  • Who does the crowd love more, Chris Harris Jr. or Luke Kuechly?

Klipfolio is providing an up-to-the minute look at social media mentions and sentiment from over 20 social media platform around numerous facets of the Big Game by partnering with:

  • Talkwalker for social media sentiment
  • Moz for online ranking
  • Trendspottr for early views of online trends

"The Super Bowl is more than just football, it's a cultural phenomenon," said Mychelle Mollot, Klipfolio Chief Marketing Officer. "There are so many different aspects to the day, everything from the player personalities to the advertisements. Even things like the coin toss get analyzed. We're providing everyone with a multifaceted view of the day. This dashboard also allows potential clients to envision how they might be able to use Klipfolio in their own businesses."

Klipfolio is an online platform that allows users to easily build their own powerful real-time business dashboards. The company creates pre-built templates (Klips) for some of the most popular services and data sources. Customers download klips to their own dashboards in seconds. A free two-week trial allows anyone to try it out for themselves.

About Klipfolio

Klipfolio's mission is to make it fast, easy and affordable for business users to build and share real-time dashboards in the cloud -- enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 4000 customers including marketing agencies, financial services, healthcare, consumer goods and not-for-profits organizations. Find out more at or follow us on

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