SOURCE: Knix Wear

Knix Wear

October 06, 2016 16:07 ET

UPDATE - Knix Wear Announces FivebyFive Campaign With Limited Edition Evolution Bra for Breast Cancer Treatment and Prevention

Fifty-Percent of the Sales From Bras Designed for Breast Cancer Patients Will Be Donated to Fund Cancer Research

TORONTO, ON--(Marketwired - Oct 6, 2016) - Knix Wear, an active intimates company, today announces the launch of five limited edition Evolution Bras as a part of its month long FivebyFive campaign. The limited edition Evolution Bras feature the same innovative 8-in-1 design and performance fabric technology as the beloved original bra, but the new designs supporting breast cancer awareness are only available for purchase in October. The new designs are named after five breast cancer patients and feature a specific word chosen by each of the women printed on the bra, which describes their experience going through cancer treatment.

  • The Anne Bra - Strength
  • The Lindsay Bra - Transform
  • The Judith Bra - Heart
  • The Anita Bra - Victory
  • The Munira Bra - Resilience

Through to the end of October, 50-percent of the sales from the limited edition designs will be donated to fund breast cancer education, research and prevention. As a Toronto-based company, the team also plans to use the proceeds to help North York General Hospital's BMO Breast Diagnostic Centre purchase a new breast biopsy table. Knix Wear aims to raise $100,000 throughout the month-long campaign.

"As a company dedicated to creating garments for women that focus on empowerment and positivity, we are thrilled to share the stories of these five strong, incredible patients," said Joanna Griffiths, Chief Knixpert at Knix Wear. "Breast Cancer Awareness Month is a very important cause to our team and many of our customers. After we launched the Evolution Bra we heard from women that the bra is a perfect fit for people who have had breast-related surgeries, such as mastectomies, because of the lack of underwire. We could not be more thrilled to support this cause and introduce five new designs that not only embody the spirit of the patients, but encourage all women to feel comfortable in their own skin."

Knix Wear had more than 200 women who experienced some form of breast-related surgery try on the bra to perfect its fit while designing the limited edition product. Five women were selected, between the ages of 30 and 60, as the faces of its FivebyFive campaign.

"In addition to the bras, an important component of our campaign is sharing the unfiltered stories of each of the breast cancer patients who helped design the bras. We hope to inspire more women across the world to share their journey; five women, five words five limited edition bras in support of Breast Cancer Awareness Month," continued Griffiths.

The five limited edition Evolution Bra designs include all of the popular features that combat common complaints women have about bras. It features interchangeable straps that can be worn eight different ways and a patented bonded construction which eliminates the need for underwire and moulds to the wearer's body, while the four-way stretch reduces impact on the bust. The Evolution Bra evolves with the active woman throughout her day, seamlessly transitioning through every activity from the office to the gym. 

The limited edition Evolution Bra designs for Breast Cancer Awareness Month are available in sizes 1-8, which fit women with bra sizes from 32A to 40DDD/E, catering to the needs of women of all shapes and sizes. The bra retails for $50 USD/$60 CAD.

To find out more and to order a limited edition Evolution Bra in support of Breast Cancer Awareness Month, please visit 5by5.knixwear.com.

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