SOURCE: Options Media Group

December 16, 2009 08:30 ET

Update: Options Media Group Acquires Bluetooth and SMS Technology From H2O PM, Inc.

OPMG Will Utilize Bluetooth Technology to Deliver Targeted Content to Mobile Devices; OPMG Acquires a Proprietary SMS Portal That Broadcasts Bulk SMS Messages

BOCA RATON, FL--(Marketwire - December 16, 2009) - Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading email service provider ("ESP"), permission based email, sms/text messaging marketing and lead generation company, today announced it closed the signing of an asset purchase agreement with H2O PM, Inc. Options Media Group purchased technology relating to Bluetooth advertising and mass SMS Text Messaging broadcast capabilities that allows for interactive SMS applications.

Mr. Scott Frohman, CEO of Options Media Group, commented, "This acquisition allows us to continue building our technology suite and expand our client offerings to solidify our place as a market leader in the mobile advertising industry. Options Media will now have the capability to go back to some of our existing clientele, such as the Tampa Bay Buccaneers, Wendy's and Gerber Foods and offer our own proprietary additional mobile solutions. Our management team believes our ability to deliver advertisements that can generate point of sale purchases for customers; coupled with an SMS Text campaign at a fixed cost to our clients creates a paradigm shifting technology in the world of advertising. The asset purchase of H20 PM provides us with high margin solutions that we can cross sell to our existing customers. These new technologies will provide outstanding revenue and earnings growth opportunities in 2010 and beyond."

Bluetooth Proximity is a revolutionary technology focused on the delivery of content to Bluetooth enabled devices that allows top brands proximity marketing capabilities. The platform delivers advertising and information content to mobile and PDA devices instantly with zero transmission costs to both the sender and receiver, creating a fixed cost solution for OPMG clients. By managing the Bluetooth Proximity broadcaster through a secured web-based application, the platform allows for information delivery with minimal operator intervention. Advertisers now have the ability to send simple text messages, coupons, ring tones or calendar reminders directly to the consumer via Bluetooth.

In addition, OPMG acquired a web-based SMS portal to expand the company's current SMS capabilities. The asset purchase provides OPMG with an easy to use web based interface for SMS text messaging that can either transmit to a single mobile device or a group of mobile devices. Clients that utilize this new platform will have an integrated User Contact Database and the ability to easily import new users to the database. H2O PM, Inc.'s SMS portal enables a User Credit System, allowing for Point of Sale Purchases via debiting credits from either the User's account or via Credit Card billing. Additionally, the new platform supports Flash SMS Messages, with the deliverable appearing immediately on the phone's screen as opposed to an inbox. Flash SMS is a useful alternative to normal SMS when you want to catch the recipients' attention immediately.

About Options Media Holdings, Inc.

Options Media Group Holdings, Inc. is an email services provider for on-demand e-mail marketing to create, send, and track professional and permission-based e-mail marketing campaigns. Additionally, Options Media provides precision direct marketing solutions including email marketing, sms/mobile marketing, sms/keyword marketing, custom lead generation and creative services Options Media provides clients with access to software, hardware, bandwidth, and exclusive domains and IP addresses, as well as the ability to upload and manage subscribers, and review and upload campaigns and track results for a 360-degree full-service customer marketing solution.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the ability of the Company to solidify its place as a market leader and the 2010 revenue and earning growth opportunities. Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include economic issues relating to the current recession, potential advertising spending, and potential consumer spending reductions. Further information on Option Media Group's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-K filed on April 1, 2009. Options Media does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Investors:
    Options Media Group Holdings, Inc.
    Scott Frohman