SOURCE: PicScout

PicScout

October 14, 2010 21:18 ET

UPDATE: PicScout ImageExchange Digital Asset Solution Becoming De Facto Industry Standard to Drive Image Credit, Attribution and Commerce

More Than 100 Agencies Have Already Engaged With Image Exchange; PicScout to Further Expand Customer Participation at Picture Archive Council of America Conference in New York

LOS GATOS, CA and NEW YORK, NY--(Marketwire - October 14, 2010) -  PicScout, an information company that commands the world's largest index of fingerprinted and owner-identified images, announced today that more than 100 agencies have now supplied images to the PicScout ImageIRC platform, bringing the total number of images visible in ImageExchange to more than 50 million. PicScout is in New York this week attending the PACA International conference.

"The overwhelming industry response to ImageExchange acknowledges the shift occurring with everything digital, and underscores the important steps agencies and photographers must take to ensure their image assets receive attribution," said Amy Love, PicScout's Global VP of Business Development and Marketing. "The response also underscores the importance of making it easy for image buyers to be able to connect and license images instantly from licensors." 

ImageExchange ensures agencies and photographers that Every Image Gets Its Credit™ by providing complimentary image fingerprinting and image identification, and provides promotional opportunities for agencies to connect to image consumers through a pay-per-click connection program. "It's imperative that the images we represent are properly credited," said Blend Images CEO Robert Henson. "ImageExchange does this and more by connecting image buyers directly to our 'License Now' page, which facilities the image purchase."

ImageExchange add-on is used by creative professionals around the world, including creative directors, art buyers, graphic designers, and picture researchers, to source images. ImageExchange add-on instantly identifies everything these creative professionals need to know about web images, including license types and licensors. The free tool is available for download on Firefox and Internet Explorer at http://www.picscout.com/imageexchange.

ImageIRC clients, stock agencies, editorial clients and individual photographers who sign up for ImageExchange either at the 2010 PACA conference or online at www.picscout.com/joinImageIRC will receive complimentary connection clicks through December 31, 2010.

About PicScout
Founded in 2002, PicScout is the leader in image copyright solutions. PicScout was ranked number 34 among media companies on Inc. Magazine's 2010 Inc. 5000 and the fourth fastest-growing technology company in the 2009 Deloitte Israel Technology Fast 50 (and ranked 44th among EMEA companies). The PicScout suite of products include the company's leading image-recognition ImageExchange and ImageTracker services, which provides Instant Image ID solutions for creative professionals and ensures Every Image Gets Its Credit for content creators. PicScout works in partnership with the world's most prestigious image copyright holders. The company offers a line of image promotion and protection solutions that meet the needs of stock photography agencies, professional photographers, publishers and image buyers. All PicScout solutions are based on proprietary patent-pending technologies. PicScout is a financially independent, privately held company with offices in Silicon Valley, Herzeliya, Israel and Tokyo, Japan. For more information, visit www.picscout.com.

PicScout, ImageExchange and ImageTracker are trademarks of PicScout. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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