SOURCE: Power Assure

Power Assure

May 04, 2011 14:42 ET

UPDATE: Power Assure CTO to Present Session at Uptime Institute's Symposium 2011 on Analyzing and Improving Data Center Energy Management Efficiency

Will Showcase Its Industry-Leading Energy Management Software

SANTA CLARA, CA--(Marketwire - May 4, 2011) - Power Assure®, Inc., a data center infrastructure management solutions provider, today announced its Cofounder and CTO, Clemens Pfeiffer, will be a featured speaker at Uptime Institute's Symposium 2011, taking place May 9 - 12, 2011 at the Santa Clara Convention Center and the Hyatt Regency Santa Clara in Santa Clara, California. Additionally, Power Assure will showcase its suite of energy management software during the event at booth #507.

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Titled, "Data Center Energy Management: Analyzing and Improving Your Efficiency," the session will be held on Wednesday, May 11 at 2:50 pm. Mr. Pfeiffer will help attendees rethink their data center challenges by asking tough questions, including: Are you wasting power on cooling? Should you stretch your server replacement cycles? Are your racks loaded efficiently? and How much space and power can you free up?

Additionally, Mr. Pfeiffer will participate on the Server Power Management panel moderated by Andy Lawrence, research director, Eco-Efficient IT, The 451 Group, on Thursday, May 12 at 2:10 pm.

"A considerable amount of power continues to be wasted in data centers, mostly by underutilized servers," said Pfeiffer. "This growing demand also threatens, ultimately, to exceed the total power available in many data centers, forcing costly expansion or infrastructure upgrades. For these reasons, CIOs and facility managers are now paying very close attention to power consumption throughout their data centers. The tools and metrics now exist to monitor, analyze and manage power consumption in a set of prudent and proven practices."

Power Assure will feature its Dynamic Power Optimization software and Dynamic Power Management software. Booth attendees will learn how data center operators can better plan, manage and dynamically adjust capacity and associated facility resources with Power Assure's management and optimization software to reduce power costs, extend data center life, and increase capacity.

When: May 9 - 12, 2011

Where: Santa Clara Convention Center and the Hyatt Regency Santa Clara Santa Clara, CA

Booth: Booth #507

Exhibit Details:

Power Assure will showcase its Dynamic Power Optimization (DPO) software that automatically adjusts capacity and associated facility resources to reduce power costs, extend data center life, and mitigate risk against error and outage events. DPO combines a proven runbook automation platform with sophisticated demand-driven calculation algorithms to continuously track application demand, data center conditions and outside events to reduce power consumption by an average of 50% without impacting service levels.

Additionally, Power Assure will demonstrate its Dynamic Power Management (DPM) software that integrates with existing hardware and systems to pull real-time data into a customizable dashboard of current performance, historical trends, and actionable insight. The continuous analytic engine processes data in real-time to show how various potential changes impact the overall data center, to aid in equipment placement, capacity planning, and consolidation.

To learn more about Uptime's Symposium 2011, visit:

About Power Assure
Power Assure is a leading developer of Dynamic Data Center Optimization software for large enterprises, government agencies, and managed service providers. Power Assure's solutions provide visibility, intelligence, and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. Headquartered in Santa Clara, CA, the company is privately held with funding from Draper Fisher Jurvetson, Good Energies, Point Judith Capital, and a grant from the Department of Energy. Power Assure partners include ABB, Cisco, Dell, IBM, Intel, UL and VMware. For more information, visit

Power Assure is a registered trademark of Power Assure, Inc. All product names and references remain the trademarks or registered trademarks of their respective owners.

Contact Information

  • Contact:
    Beth Winkowski
    Power Assure
    Phone: 978-649-7189
    Email: Email Contact