December 14, 2009 12:18 ET

Update: Reed's, Inc. Announces Partnership With GBL Distributing Company

Santa Barbara, CA-Based Beverage Distributor Covers San Luis Obispo, Santa Barbara and Ventura Counties; San Fernando Valley, Pasadena, Glendale & Burbank

LOS ANGELES, CA--(Marketwire - December 14, 2009) - Reed's, Inc. (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Santa Barbara-based powerhouse GBL Distributing Company. Thanks to their well trained sales force, GBL has a distribution reach of over 10,000+ accounts, making them the de facto distribution leader throughout much of the Central and Southern California coastline. Currently, GBL distributes a variety of national brand beverage products including Malt Beverages like Schlitz, Corona, Distilled Spirits, Premium Domestic Wines from Sonoma, Napa Valley, Santa Ynez Valley, the Central Coast, and Import wines from South Africa. GBL also distributes an array of non-alcoholic brands including Function, Welch's, Sweet Leaf, Steaz, Arrowhead Water, Voss, Jana, Crunk Energy, Jolt, Redline, Langers, Calypso, EAS, Owater, etc.

Dan Litchfield, President of GBL Distributing Co., commented, "We are extremely excited about our new distribution partnership with Reed's, Inc. Selling the #1 premium all natural soft drinks to our customers fills a void in our product portfolio that we have been searching for. We are not only excited about carrying the Reed's & Virgil's Premium Soda line, but we are also looking forward to distributing the Reed's all natural Original Ginger Chews Candy."

Neal Cohane, Senior VP of Sales & Marketing for Reed's Inc., added, "This partnership with GBL continues our quest to intelligently and methodically build our direct to store distribution across the entire West Coast market. We are continuing to build a contiguous distribution system that will run from San Diego to Santa Rosa and at the same time deliver sustainable growth for Reed's and our distributor partners for the future."

About GBL Distributing Company

In 1960, a young entrepreneur named G.B. Litchfield had bought his first beverage brands and began distributing in the small town of Santa Barbara, California. As the years passed, G.B. Litchfield had built a very successful business. Major brands including Regal Pale Ale, Carling Black Label, Stroh's, Schlitz, Coors, Corona, and Snapple joined his winning team. Today, the business empire built by G.B. Litchfield is run by his son Dan Litchfield, Sr. and his grandson, Dan Litchfield, Jr. Together, this Father-Son Team run the day-to-day business operations of the company. GBL Distributing Company continues to be the leader in the Distribution industry. GBL is constantly bringing new brands and innovative marketing ideas to the market it serves which turn into a higher profit margin for our retailers and better products for our consumers.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's added the Sonoma Sparkler brands to its line, a celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.