SOURCE: Ricola(R)


November 16, 2011 13:47 ET

Ricola® Showcases Herbal Expertise to Soothe Coughs and Colds, From Switzerland with Care

New Ricola Facebook and Twitter Resources Help Fans Help Themselves and Those They Love Stay Well This Cold Season

PARSIPPANY, NJ--(Marketwire - Nov 16, 2011) - With cold season quickly approaching, Ricola® today launched its first foray into social media -- the From Switzerland with Care program, which offers a variety of innovative new social media resources to deliver real-time relief to people battling coughs and colds this winter. Visit, and view video here.

"Just as every one of our cough drops is made with the care you'd expect from a third-generation family-owned business like ours," said Felix Richterich, Ricola president and grandson of founder Emil Richterich, "the From Switzerland with Care program on Facebook and Twitter provides a unique way for people to show their friends and family just how much they care. With winter cough and cold season approaching, it's nice to know you have the support of those close to you."

Utilizing the best of contemporary social media while remaining true to Ricola's renowned, decades-long heritage, From Switzerland with Care comes on the heels of the company's latest introduction, Ricola Dual Action, to help provide much-needed relief from everyday throat irritations, colds and seasonal allergies, as well as reward the iconic Ricola brand's followers and fans on Twitter and Facebook.

From Switzerland with Care Relieves Cold Sufferers with Care Packages and More
From Switzerland with Care engages Ricola fans both old and new and allows them not only to fight colds, but to help their family and friends stay well this season, too.

  • On Twitter, via the newly launched @RicolaUSA, Ricola will monitor for unique tweeters suffering from coughs, colds and sore throats and offer special From Switzerland with Care care packages that include a pack of the new Ricola Dual Action and a get-well card.
  • On Facebook, at, Ricola fans can offer under-the-weather friends "Get Well Soon" wishes in the form of coupons for Ricola's first-ever multi-symptom Dual Action drops, as well as explore the rich story behind how the brand's proprietary blend of all-natural herbs are grown and cultivated. Visitors can even download ring tones featuring the one-of-a-kind "Riiiiiiiicolaaaaa" call.
  • In store, the new Ricola Dual Action gives cough and sore throat sufferers an innovative way to tackle their symptoms. The first multi-symptom cough drop from Ricola, Dual Action combines the natural oral anesthetic of menthol with a soothing cherry syrup center and Ricola's proprietary blend of Swiss herbs to help provide naturally effective relief for cough and sore throats. This great-tasting and soothing drop is made with all-natural ingredients and designed to be taken as often as needed.

To learn more, visit or

About Ricola®
Ricola® offers a complete range of great-tasting, naturally effective products, made from a proprietary blend of 100 percent all-natural Swiss herbs that deliver the relief you need from cold and allergy symptoms. A family-owned business since it was founded in Switzerland more than 80 years ago, Ricola continues to manufacture its products there using only Swiss-grown herbs cultivated with the strictest protocol and care.

Ricola produces both sugar and sugar free varieties, including Ricola Original Natural Herb Cough & Throat Drops, Ricola Natural Mixed Berry with Vitamin C Drops and the newest addition to the Ricola portfolio, Ricola Dual Action with a soothing syrup center. Ricola varieties are available at most major mass food, drug and retail stores nationwide for about $2.19, although pricing may vary. To learn more about Ricola, visit

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