SOURCE: StorageFront


June 08, 2016 20:21 ET

UPDATE - Disrupts the Disrupters in Self Storage With Revitalized Online Directory

IRVINE, CA--(Marketwired - June 08, 2016) - With the launch of its revitalized and redesigned search engine, Storelocal, the self storage industry's first member-owned co-op, is now leveling the playing field for independent storage facility owners who want the same benefits and scale as the larger publicly owned conglomerates and Real Estate Investment Trusts (REITs) with whom they compete for consumers.

"We have made a considerable investment to create a unique, user friendly online marketplace for self storage with the goal of increasing lead volume for participating owners while enhancing the overall user experience," said Lance Watkins, CEO of Storelocal. " has now been successfully transitioned into a model industry-owned lead aggregation site that is an affordable option to many more costly venture-backed alternatives. You might say we're disrupting the disrupters in this industry."

Powering is a global distribution system (GDS) delivering real-time self-storage inventory in a standard, scalable and secure method to consumers and third parties on a variety of platforms. Comparable to reservation systems used by commercial airlines, the site lessens the dependency independent storage operators have on third parties in connecting customers with their facilities.

"With we have developed a platform compatible with participating facility-management software providers that offers effective ways to drive more consumers to self storage facilities via a fluid, intuitive digital experience," said Watkins. "This platform provides an unlimited number of leads and makes choosing one quick and simple for consumers."

Meeting the expectations of prospective consumers who want to complete their storage rental transaction conveniently online, they can easily access on their desktops or mobile devices to rent and reserve through the GDS after searching and comparing options that best suit their locations, personalized storage needs and budgets. The rapidly growing directory includes thousands of locations in the U.S. and Canada that offer a variety of desirable features, such as climate-controlled storage units or 24-hour access.

Through, users also have access to robust content to aid in their storage search and experience on the site, including best in class storage videos that educate consumers about unit sizes, insurance options and more. Additionally, size guide videos are available to co-op members to use on their own websites.

Storelocal purchased from Red Nova Labs of Westwood, Kansas last year.

About The revitalized is one of the most respected online self storage directories and now offers new enhancements and user friendly features for self storage owners and consumers. Founded in 2009, is a bilingual self-storage search engine that helps customers find the self-storage unit that is right for them. With a database of more than 40,000 facilities, is one of the most comprehensive directories in the self storage industry.

About Storelocal: Storelocal is a co-op created and owned by independent storage operators. We develop and provide education, services, and technology to increase the profitability of our members. Storelocal brings scale to the smaller operator, enabling owners to improve their business and operate efficiently. The co-op's collaborative nature empowers owners to capitalize on new opportunities and face new market challenges. Operators interested in learning more about listing their facility on can contact Bruce Heverly, Chief Marketing Officer, at or 775.846.1729. To learn more about the Storelocal co-op, visit the StoreLocal website, or call CEO Lance Watkins at 714.746.0160.

Contact Information

  • For more information, contact
    Dan Pittman
    Public Relations

    Operators interested in learning more about listing their facility on can contact:
    Bruce Heverly
    Chief Marketing Officer

    To learn more about the Storelocal co-op, visit the Storelocal website:
    Or call:
    Lance Watkins