SOURCE: Update Power Corporation

August 14, 2007 14:22 ET

UpdatePower Helps Companies Sell to Emerchants

CAMPBELL, CA--(Marketwire - August 14, 2007) - UpdatePower Corporation, a recognized leader in automated company indexing and profiling solutions, today announced the release of the largest and most accurate index of Emerchants available of its kind.

According to Internet Retailer, online US retailers generated $136.2 billion of online sales in 2006. In a response to market need, as well as the overall performance of the Internet Retailer Industry, UpdatePower launched the UpdatePower Emerchant Index: a dynamic index of over one million online US retailers, providing standardized sales and marketing contact information complemented by both traditional and innovative metrics created by UpdatePower.

The UpdatePower Emerchant Index, which is tracked and updated daily, determines which Emerchants are diversified through multiple-channels, offer a printed mail order catalog, participate in hosted marketplaces, ship international, and more. One of the most unique and popular categories is the "Emerchant Sizing Metric." By utilizing unique scoring algorithms UpdatePower is the only company to accurately categorize over a million Emerchants by business performance. Using proprietary indexing, search and filtering technologies, UpdatePower sources and categorizes unique performance indicators surrounding these businesses. These features are offered as selects by which companies can identify and reach out to core target Emerchants.

There is no other lead generation source available with similar volume, depth and accuracy on this once relatively undefined industry. "UpdatePower has essentially defined and delivered a virtually new SIC classification: Online Retail Stores, that in the past have been elusive and impossible to identify and categorize accurately and effectively," said Greg Migaki, President and CEO of UpdatePower.

Companies marketing to Emerchants can be confident that their sales and marketing efforts will reach their target audience. The newly launched UpdatePower Emerchant Index contains contact information which supports both telemarketing and direct mail programs targeting Emerchants. UpdatePower clients purchase records on a per record basis and receive standard data files that can be imported into CRM and/or customer database solutions.

About UpdatePower

UpdatePower is a recognized leader in automated company identification and profiling solutions. With more than 500 enterprise customers, UpdatePower's suite of automated products and solutions delivers real-time accurate company intelligence and creates extreme customer value. UpdatePower is a high-growth technology content company. For more information about UpdatePower, visit us at

UpdatePower is a registered trademark, and the UpdatePower logo is a registered trademark of UpdatePower Corporation. All other trademarks are the property of their respective owners.

Contact Information

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    Michael Carey
    Vice President of Client Services
    Phone: (408)717-4964
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