Callaway Golf Canada

Callaway Golf Canada

March 25, 2008 17:03 ET

UPGRADE YOUR SWING WHEN YOU UPGRADE YOUR CLUBS

Callaway Golf Canada and Canadian PGA offer free golf lesson with club purchase

Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Sports Editor CONCORD, ONTARIO, NEWS RELEASE--(Marketwire - March 25, 2008) - Callaway Golf Canada and the Canadian Professional Golf Association (CPGA) launched today a unique partnership that offers golfers a free 30-minute lesson with the purchase of any driver or set of irons from Callaway Golf's 2008 product line.

World-renowned golf instructor David Leadbetter is the spokesperson for the Callaway Golf/CPGA Lesson program, which provides consumers with a certificate redeemable for a 30-minute lesson from a registered and accredited CPGA professional.

"The importance of instruction from a certified golf professional for players of all abilities cannot be overstated", commented Leadbetter. "The Callaway Golf/CPGA Lesson program was created to offer tangible benefits to help every golfer's game."

To receive a lesson certificate, golfers must purchase their Callaway product between April 1 and July 31, 2008. Certificates will be redeemable until December 15, 2008.

"We have an unwavering commitment to innovation - whether it's product development or consumer benefits - and this is another example of what we consider a tangible, meaningful partnership," said Callaway Golf Canada Managing Director Scott Reid. "We are constantly seeking new products, promotions, and services with the goal of making every golfer a better golfer."

To redeem a lesson certificate, golfers should visit www.mycallaway.ca/freelessons and follow a simple four-step process that allows them to register their certificate and clubs, and select a participating CPGA professional to take their lesson with.

"Everyone needs some help with their swing from time to time and this is a great way for players of all abilities to help gain that extra edge," added Chris Walling, Callaway Golf's Director of Marketing. "We understand the investment golfers make to improve their game, so we also strive to help them become better - and not just through the technological benefits of our clubs, but also after their purchase, through instructional programs like the CPGA Lesson Program."

The 2008 CPGA lesson program will be available at all authorized Canadian Callaway Golf retailers.

"We are thrilled to be a part of this program with Callaway Golf Canada. We know that the expertise that a Canadian PGA professional can provide on the development of one's game is critically helpful to their success," said Jeff Dykeman, Manager of Business Development, Canadian PGA. "Our partnership with Callaway Golf in this program will provide golfers with both valuable technology in their equipment and the best instruction in golf from a Canadian PGA professional."

Golfers have the option of redeeming their lesson at the facility where they purchased their clubs or with another participating CPGA instructor.

ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrated its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com/ca.

ABOUT THE CPGA
Established in 1911, the Canadian Professional Golfers' Association is a non-profit association comprised of approximately 3,500 golf professionals across the country with a mandate to promote and advance the game of golf, serving the needs of both its membership and the golf public through professional and junior golf development programs and high-calibre competitive events. The National Office is located in Acton, Ontario with nine Zone Offices across the country. For more information, visit www.cpga.com /For further information: Mark Dottori
Callaway Golf Canada
905-760-6540
mark.dottori@callawaygolf.com

Jeff Dykeman
Canadian PGA
Manager of Business Development
519-853-5450
jeff@cpga.com

Erica Bury
Canadian PGA
Communications
519-853-5450
erica@cpga.com/ IN: RETAIL, SPORTS

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