SOURCE: Fittsburgh

Paulette Duderstadt

December 11, 2014 09:00 ET

UPMC Health Plan and Fittsburgh Partner to Make Pittsburgh a Healthier Place to Live

PITTSBURGH, PA--(Marketwired - December 11, 2014) - UPMC Health Plan has joined forces with Fittsburgh to support and bolster the Fittsburgh mission to increase the health and well being of area residents.

UPMC Health Plan supports Fittsburgh due to its innovative health­-centered, digital-media platform that helps Pittsburghers get and remain healthy by connecting them to wellness-related events, businesses, and resources that are fun, interesting and locally available.

"There's no shortage of health and fitness information out there," said Joe Vennare, Fittsburgh's co-founder. "But all that information can be confusing and intimidating. So instead of telling people what they should do to be healthy, our platform connects them to what they could do and where to do it locally. In that way, and with the support of UPMC Health Plan, we're able to make the healthy choice an easier and more accessible one, for our community."

Joe and his brother, Anthony Vennare, founded Fittsburgh in the spring of 2014. In recent years these Pittsburgh natives watched with pride as their hometown gained acclaim as a livable and up­-and­-coming city. At the same time they took notice of another up-tick: an increase in the rate of obesity, heart disease, and Type 2 Diabetes among individuals in the Pittsburgh region.

In an effort to slow that trend, the Vennares set out to unite the city around the idea of leading a healthy lifestyle by centralizing and publicizing information related to exercising and eating well. In order to do so, they've created a platform that encourages visitors to read, share, and act on the information they find. Each month more than 150,000 visitors do exactly that, using the platform to learn about relevant health-­related happenings, share that information with their social network, then seek out those business or event in person.

"Pittsburgh is America's most livable city and Fittsburgh is a great way to help it become America's healthiest city, too," said Scott Lammie, Chief Financial Officer for UPMC Health Plan. "Through our innovative health and wellness programs UPMC Health Plan works to inspire and guide people to live the healthiest lives possible. Fittsburgh does the same thing by connecting people to fun, healthy activities and supporting businesses that promote healthy lifestyles." 

About Fittsburgh

Fittsburgh is a health-centered digital media platform and experiential marketing company that helps users go healthy, connecting them to wellness related events, businesses and resources available locally. Each month more than 150,000 visitors members use the platform to learn about relevant health-related happenings, share that information with their social network, and then seek out those businesses or events in person. In addition to creating and curating content related to health, fitness, local food and farmers markets, Fittsburgh also hosts pop-up workouts and wellness fairs throughout the city making healthy choices fun and accessible. For more information on Fittsburgh,

Contact Information

  • Media Contact:
    Joe Vennare
    Co­founder and CEO
    (412) 443­9713