SOURCE: Upper Street Marketing

August 11, 2016 06:15 ET

Upper Street Marketing Completes Acquisition of Cold Beverage Pioneer SPRiZZi by Naming Michael Breault CEO

LOS ANGELES,CA--(Marketwired - August 11, 2016) - Upper Street (OTC PINK: UPPR) - After months of due diligence and preparation between both Upper Street Marketing and SPRiZZi Beverage Company, the two companies are prepared to announce that as of Aug. 16, Upper Street will have fully acquired SPRiZZi Drink Company and will appoint Michael Breault as CEO of Upper Street Marketing Inc. Mark Breault, SPRiZZi's current chief technology officer, will be appointed to the position of chief operating officer of Upper Street Marketing Inc.

Michael Breault is the original founder of SPRiZZi Drink-Co and has decades of experience in all aspects of manufacturing and marketing with several consumer product companies. "I'm very excited about the merger with Upper Street Marketing and the prospect of commercializing our product. My team at SPRiZZi has created an amazing product and our acquisition by Upper Street will give us the ability to scale rapidly in 2017 and 2018."

Prior to SPRiZZi, Mark Breault spent 15 years in advance product development for the Ford Motor Company. He attended the University of Michigan-Dearborn and has a degree in electrical engineering. Mark Breault and his team designed and developed the SPRiZZi Cold Beverage machine, which the company plans to launch in Q4. "We have taken a very established market of hot single serve beverages and are building a similar model that we believe has enormous upside potential. Our revolutionary product is an innovation for which we have filed eight patents in both the U.S. and international markets."

Both Michael Breault and Mark Breault will be appointed to the Upper Street Marketing board of directors on Aug.16. In addition, the following three executives will be appointed to the company's board as independent directors: former Sony/Disney Executive Mark Meyers, who has a bachelor of arts degree from San Diego State University; entrepreneur and national sales expert, John Woodward; and global clean water activist and business developer Antonius Soelistyo.

SPRiZZi plans to commence its marketing and sales program this month. A sales team will travel with several Culligan International Franchisees across the U.S. to introduce the SPRiZZi Drink Machine and Consumables to corporate offices for use in lunch and break rooms. Since Culligan International already supports millions of offices, SPRiZZi can accelerate its marketing and distribution strategy by penetrating this established customer base before going direct to consumer.

About SPRiZZi

SPRiZZi was founded by Michael and Mark Breault. The company is focused on the manufacturing, marketing and sales of single serve cold drink products. SPRiZZi markets and sells both the drink machine and flavor cartridges. The company sells its products worldwide and is developing additional cold serve products to serve both office and home markets. SPRiZZi collects revenue on the purchase of SPRiZZi cold drink machines and flavor bullets. For more information, visit http://sprizzidrink.com

Forward-Looking Statements

All statements in this press release that are not based on historical fact are "forward-looking statements." The terms "expects," "would," "will," "believes" and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street believes are appropriate in the circumstances. Many factors could cause Upper Street's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street that may cause actual results to differ are set forth in Upper Streets periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street's forward-looking statements. Upper Street has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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