SOURCE: Upper Street Marking, Inc.

May 19, 2016 09:30 ET

Upper Street Marketing Inc. Announces Partnership With Culligan International

Culligan International and Upper Street Marketing Partnership Expected to Propel U.S. Expansion of Single-Serve Cold Drink System SPRiZZi

LOS ANGELES, CA--(Marketwired - May 19, 2016) -  Upper Street Marketing, Inc. (OTC PINK: UPPR), which is in final negotiations to acquire SPRiZZi Personal Beverage System, today announced it has finalized a partnership deal with Culligan International, a global leader in clean water treatment solutions. Upper Street Marketing believes the partnership could spur an estimated growth of $9 million over the next 12 months. The initial deal covers two Culligan franchises in Pennsylvania with an initial order of 250 units per franchise with syrup replenishment programs. The strategic partnership will strengthen SPRiZZi's position as a leader in the $1 trillion beverage industry.

Culligan International is a privately held, 75-year-old brand headquartered in Rosemont, Ill. Led by CEO Scott Clawson, Culligan specializes in water softeners, water filtration systems and bottled water for residential and office applications. Culligan has more than 600 dealers in the U.S. and Canada and sells its products in more than 90 countries.

Following its merger with Upper Street Marketing, SPRiZZi intends to expand sales and marketing efforts through Culligan's large franchise network, eventually marketing to the home user. For their client offices, Culligan will purchase the units and establish replenishment programs for the system's syrup cartridges.

Culligan signed a test-market deal comprising two franchises in Pennsylvania, running 250 units and a syrup replenishment program. Each office has 650 office customers with an estimated 30-percent penetration rate, reaching 1,300 client offices. Expansion will continue in Pennsylvania and the East Coast, with a West Coast expansion soon after. SPRiZZi plans to be in one of five Culligan client offices.

About SPRiZZi Single Beverage System

SPRiZZi recently entered into a binding Agreement to be acquired by Upper Street Marketing (OTC PINK: UPPR) (PINKSHEETS: UPPR), a publicly traded firm that is now focused exclusively on growing the business of SPRiZZi and its single beverage system.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for acquisitions and their performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov ). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.'s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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